Introduction
  • Introduction
  • The Digital Marketing Staircase
Getting Started With Digital
  • What Are Your Goals and Priorities?
  • You Don't Have To Do Everything!
  • Don't Get Dazzled By The Next Big Thing In Tech!
  • Digital Means Constant Learning
  • Spread The Digital Knowledge - Best Practice
Email Marketing
  • An Overview of Email Marketing
  • Growing Your Email Subscriber List
  • Segmentation: Treating Your Supporters Like Individuals
  • Getting Started With Email - The First Steps
Your Website
  • Why Is Your Website So Important?
  • Making Your Website Content Accessible
  • Taking Donations Online
  • Community Fundraising Platforms
Google Grants: Free Ads to Drive Traffic To Your Website
  • What Is The Google Ad Grant? What Are AdWords?
  • Google Grants - The First Steps
Search Engine Optimization (SEO) and Content
  • Creating Good Content
  • Search Engine Optimization (SEO)
  • SEO - The First Steps
Social Media
  • Getting Started With Social Media - The First Steps
  • Facebook
  • Facebook's Fundraising Platform
  • Twitter
  • LinkedIn
  • Instagram
  • Tumblr
  • The Rest - Pinterest, WhatsApp, Snapchat, Periscope, etc.
  • Paid Social Advertising vs. Organic
  • Facebook : a deep dive into Ads versus Organic
  • Facebook Ads - 8 Things to Understand and Test
  • Managing Your Time On Social Media
  • Your Personal Online Presence
Cross Channel Campaigns
  • Cross Channel Campaigns
  • Crowdfunding: Kickstarter, GoFundMe and More
  • Your Supporting Work
Next Steps & Conclusion
  • Free Template Reminder: The Great Stuff You Get With This Course
  • Bonus Lecture: Next Steps