Who are your customers
  • Finding a niche
  • Who are your customers
  • The ideal customer image
  • Customer research Quiz
Positioning
  • Identify yourself
  • Create your positioning statement
  • 5 steps for market positioning
  • Positioning Quiz
Lead generating
  • What is a Lead Magnet
  • Create your Lead Magnet
  • Lead Magnet examples
Pricing strategy for maximum profit
  • The "popcorn-test"
  • Create a “Starter Product” (Tripwire)
  • Tripwire examples
  • Create a "Core Product"
  • Upsell/Cross-sell
  • Pricing Quiz
Re-write your ads
  • Ads that don’t work
  • Don't advertise your product! Use this instead
  • Your compelling offer
  • The call to action
My gift for you
  • BONUS Lecture