Welcome section
  • Course and instructor introduction - please watch so you know what to expect
  • Subtitles, video quality, your certificate, tips on watching & common course Q&A
  • Differences between AdWords and Google Merchant
  • Visual difference of Google Shopping ads vs. AdWords ads
  • Creating your merchant account
  • More on website verification
  • Creating your first data feed
  • Free product listings on Google shopping tab
  • Beginning to fill out your data feed
  • Filling out the product feed
  • Link to the Google product taxonomy
  • Correctly setting your title attribute
  • Link to the Google guide for the title field
  • Optimizing the description field in your product feed
  • Link to the page discussed in previous video
  • Linking your AdWords account
  • Another way to upload your product feed: From your ads setup dashboard
  • When you have a large product feed file
  • Almost there - creating your campaign
  • What is the smart shopping campaign option
  • Starting to run the ads
Working with Shopify stores
  • Connecting Shopify and Google Ads and setting up billing
  • Submitting the ad to Google Shopping through Shopify
How to get cheaper ad clicks & more ad impressions
  • How to begin running your ads from AdWords
  • What if the product doesn't get many clicks at first?
  • How to get cheaper clicks with the Ad-rank and how to boost it
  • More ad attributes: Strategy to decrease cost of clicks & getting more exposure
Analytics for your ad clicks
  • How to set up Analytics for your Google Ads clicks
Updates from Google Ads
  • Change to accelerated bidding
Ecommerce hashtags to boos sales visibility on social media
  • Social media hashtags for commerce
Conclusion
  • Keyword exercise to try
  • We are nearing the end of the course
  • Course certificate: How to get it if you need it
  • Bonus lecture - next steps