Start Here
  • Shopify Introduction
  • Shop and Ecommerce E-Book Page 1
  • The Intro
Branding and Your Market
  • Let’s talk a bit about Branding, what it is and what it is not.
  • How to get people to your shop – Advertising, Marketing?
  • Let’s Talk about the Who, Why and What
  • Shop and Ecommerce E-Book Page 2
  • Branding and Marketing
Login, Signup and first Settings
  • What We Do Here
  • You are going to Signup the First Time
  • We look at The Dashboard and talk about Sales Channels
  • The General Settings are important
  • Let’s do our first SEO settings in the Preferences
  • Shop and Ecommerce E-Book Page 3
Products, Pictures and Digital Downloads
  • What we do here
  • Basic Product Setting
  • Advanced Product Settings
  • Product Pictures
  • What to consider with the Title and the Copy?
  • What about Digital Downloads?
  • How do I manage my Inventory?
  • Shop and Ecommerce E-Book Page 4
Blogs, Pages and Content
  • What we are doing here and Why
  • Let’s add our first Pages to our Store
  • Privacy Policy, TOS, Return Policy Page
  • Let’s add our first Blog Posts
  • Shop and Ecommerce E-Book Page 5
Theme Settings, Logo and Awesome Banners
  • What we do in this section
  • How do we edit our Theme Sections?
  • Take a look at managing Themes, Languages and the Theme Store
  • Let’s get a great Logo and Banners for FREE
  • Lets have a look at the Shopify Theme Source Code
  • Lets put it all together – Your final theme
  • Shop and Ecommerce E-Book Page 6
Shipping, Taxes and Payments
  • What we do here?
  • Shipping
  • Payment Settings
  • Taxes
  • Checkout Settings
Apps for your Store
  • General Overview of App’s
  • Things to watch out for
  • App Ideas
Monitoring Store Financial Performance
  • Financial Performance vs Bookkeeping
  • Monitoring Basic Financial Performance - How to
  • Bookkeeping - The options
  • Recap - Knowing when to Seek Advice
Orders and Customers
  • What we do here
  • Placing an Order & Abandoned Checkouts
  • Order Cancellation
Analytics for the Store
  • What we do here
  • Signup Analytics and Connect Shopify
  • Understand the Basic Reports
  • Signup, verify and connect Google Webmaster Tools
  • Setup and understand Goals and Funnels
  • Setup Shopify Search Tracking
  • Make sure you see only valid data in Google Analytics
  • Shop and Ecommerce E-Book Page 11
Your Shop goes Live!
  • Now it’s time to get your Domain
  • Let’s talk about customer Emails
  • Add a Facebook Page
  • Let’s talk about Promoting and Advertising on Facebook
  • Get Mailchimp ready to collect Emails
  • Shop and Ecommerce E-Book Page 12
Thank you
  • Final Notes, Thank You and Store Checklist