Welcome to Email Marketing Master Class!
  • Introduction
Lesson 1: Grow Your Email List
  • Intro & Overview
  • Creating Multiple Incentives
  • The Content Upgrade
  • How to Implement Incentives
  • Optimizing Your Signup Form
  • Driving Traffic to Your Website
  • How to Drive Social Traffic
  • Lesson 1 Quiz
Lesson 2: Write Compelling Emails
  • Intro & Overview
  • Write Compelling Emails
  • Crafting Valuable Email Content
  • Writing Techniques
  • Subject Lines & Calls to Action
  • Email Content Planning
  • Lesson 2 Quiz
Lesson 3: Design Flawless Emails
  • Intro & Overview
  • Design Principles
  • How to Effectively Use Typography
  • Choosing the Right Images for Your Emails
  • Dynamic & Interactive Emails
  • Lesson 3 Quiz
Lesson 4: Test & Improve Your Emails
  • Intro & Overview
  • Thinking About Data
  • Understanding Your Audience
  • Observing Behavior
  • Running Split Tests
  • Segmentation
  • Personalization
  • Lesson 4 Quiz
Lesson 5: Build an Automated Email Series
  • What is Email Automation
  • What Automation Can Do for You
  • Building an Automated Series
  • Subscriber Segmentation
  • Scratching the Surface & Cautionary Tales
  • Lesson 5 Quiz
Lesson 6: Convert Subscribers to Customers
  • Intro & Overview
  • The Marketing Funnel
  • The Psychology of Purchase Decisions
  • Content that Converts
  • 3 Powerful Copywriting Formulas
  • Email Send Frequency
  • Email Automation and Conversion
  • Broadcast Emails and Conversion
  • Lesson 6 Quiz