Introduction + Why Now Is The Time
  • Introduction & Getting The Most Out Of The Course
  • Why Now Is The Time To Become A Part Time Entrepreneur
  • Why Do This At All?
  • Why You Will Win
  • Big Benefits Of Failing Small
  • Difference Between PT Entrepreneur and PT Job
  • What About Your Full-Time Job
  • Important To Keep It Simple For Part Time Entrepreneurship
  • Quiz: Intro
Deciding What To Do
  • The Myth Of Passion
  • What Do You Like To Do?
  • What Do You Like Learning About And Sharing?
  • Your Knowledge, Skills, And Abilities (KSA)
  • Focus On Your Strengths
  • Pull It All Together And Identify Possible Options
  • Ask Yourself - Would I Like Doing This In My Free Time
  • Do You Need A Business Plan?
  • Quiz: Deciding What To Do
Getting Serious. Is There A Market?
  • Customers: What Problem Are You Solving
  • What Is Your Unique Value Proposition
  • Understanding Your Target Market
  • Develop A Customer Persona
  • Your Marketplace
  • Now Niche It Down
  • Distribution & Market Link: Why Look At Early
  • Quiz: Getting Serious. Is There A Market?
Strategic Planning
  • Why A Plan Is Important
  • The 1-Page Business Plan To Avoid Procrastination
  • Using The Powerful SWOT Technique
  • Leveraging The Porters 5 Forces Model
  • Competition (Deeper Dive)
  • Indentify Your KPI
  • Quiz: Strategic Planning
Funding The Business
  • Personal Savings
  • Angel Investors and Venture Capital
  • Bank & Government Loans
  • Crowdfunding
  • Partnerships
  • Quiz: Funding The Business
Managing Expenses: Start Up And On-going Expenses
  • Keep Costs Low: Part-Time Remember
  • Cost Of Goods
  • Employees (Best If You Are The Only Employee)
  • Outsourcing
  • Technology Costs
  • Other Start-up Costs You May/May Not Need
  • Positive Cash Flow And Charles Dickens
  • Quiz: Managing Expenses: Start Up And On-going Expenses
Going To Market
  • How Do People Find Out About You And Get Your Offering
  • Classic 4P Marketing Mix
  • Product (Service)
  • Price
  • Price (Power Of Free)
  • Promotion
  • Digital Promotion
  • Traditional Promotion
  • Promotion: The Bare Minimum
  • Place (Distribution)
  • The 5th P: Positioning (Branding)
  • Power Of Repeat Customers
  • Quiz: Going To Market
Fulfillment And Customer Service
  • Fulfillment Keys
  • The Purchasing Transaction
  • Customer Service
  • Handling Returns
  • Quiz: Fulfillment And Customer Service
Time Management & The Part Time Entrepreneur
  • Time-Management Keys
  • 80/20 Everything
  • The Urgency Vs. Importance Matrix
  • Delegation Will Change Your Life
  • Outsourcing And Time Management
  • Think Excellence Not Perfection
  • Complete Your MIT Daily (Most Important Task)
  • Quiz: Time Management & The Part Time Entrepreneur
Next Steps Plus When To Become A Full-Time Entrepreneur
  • How Know If Ready To Go Full-Time?
  • Top 6 Action Steps + Bonus Step