How To Find Amazing Startup Ideas
  • 7 Ways to Come Up With Great Startup Ideas : Introduction
  • 7 Ways to Come Up With Great Startup Ideas : Part 1
  • 7 Ways to Come Up With Great Startup Ideas : Part 2
  • Get more inspiration for great startup ideas (Drones, VR/AR, eSports, AI...)
Does a Startup Idea Make Sense? The Problem-Solution Fit
  • What Customers Really Want? : Introduction
  • What Customers Really Want? : Evaluate the Problem
  • What Customers Really Want? : Evaluate the Solution
  • What Customers Really Want? : Draw Your Customer Persona
  • Practice sheet: Brainstorm about the potential of your startup idea
Can A Startup Idea Be a Global Success? The Product-Market Fit
  • What's the Potential of Your Idea on a Global Scale? : Evaluate the Competition
  • What's the Potential of Your Idea on a Global Scale? : Evaluate The Market
  • Should you keep your startup idea secret to protect it? Ask Gollum about it
  • A short interruption
Fill out your "Startup Plan" on the Lean Canvas
  • Introduction to the Lean Canvas
  • Brainstorming with the Lean Canvas - Part 1
  • Brainstorming with the Lean Canvas - Part 2
  • Brainstorming with the Lean Canvas - Part 3
  • Practice: Download and Fill out the Lean Canvas for your Startup
Build Your Product Demo : 4 Ways to Bring Your Startup Idea Vision Into Reality
  • What is this all about? - Introduction
  • Build a Landing Page to pretend that your startup is a real deal
  • Create an exciting Demo Video to show-off!
  • Create a Prototype that looks like the real product
  • Build a Minimum Viable Product for your Startup
  • Practical Activities: Start Building!
How to Create a "Conversion Machine" Landing Page in Details and Examples
  • Introduction to Landing Pages
  • What's your goal? Choose among these 8 objectives
  • Layout Structure Guidelines
  • Visuals, Content and Fonts
  • Header Image Guidelines to choose the best one
  • Headline, Subheadline and Text Copy tricks to increase conversion
  • Call to Action for your visitors (+ Recap)
  • Bonus Lecture : Introduction to Landing Page Analytics
  • Practice: Start building your website using these non-technical website builders
How to Create Promo Videos for your Startup with our Step by Step approach
  • Introduction to Promo Videos
  • How to Film with your Smartphone and not screw up
  • Audio Guidelines - be gentle with your viewers' ears
  • How to Create Animated Videos With Powerpoint
  • How to do Screencasts
  • Music & Sound Effects
  • How to Edit and Create the Final Video
Free Marketing Techniques : Start Promoting Your Product and Gather Feedback
  • Introduction to Free Marketing Techniques
  • Get a lot of visitors for a short period of time : Part 1
  • Get a lot of visitors for a short period of time : Part 2
  • Get a smaller but regular number of visitors : Part 1
  • Get a smaller but regular number of visitors : Part 2
  • Practice: Drive visitors to your website
Introduction to Content Marketing - Give 'Em Value!
  • Introduction to Content Marketing
  • Blog Posts - The fastest way to get started with Content Marketing
  • Videos - Use the Power of YouTube search engine
  • Downloadables & Lead Magnets - Pay With an Email Address!
  • Slideshows - Take advantage of Slideshare traffic
  • Memes, GIFs & Infographics - Get silly... or dead serious
  • Content Types and Platforms
  • Metrics & Sharing Triggers
  • Checklist & General Advice
  • BONUS: Demystifying the Internet
  • Update : Bonus Lecture (Important)