Description
An Introduction to Games Marketing is an expertly designed course aimed at students and independent game designers who want to understand how to market their game. This course is designed specifically for games by industry professionals. You should take this course if you want to gain a better understanding of what marketing activities you should do and how to do them. Our course includes a pack of 5 resources including, a social media handbook, a media briefing template, an example coverage report, an example social content calendar and a press list template for you to use for your games.
This course should take 2-3 hours to complete and is structured in a series of lectures followed by a quizzes. You should take this course if you need help starting your games marketing, you have a game in development or you want to gain a greater understanding of the impact and value of marketing in the games industry.
This course is perfect for you if you are:
- Midway through your games development
- Are about to attend a tradeshow such as PAX, Indiecade, Fantastic Arcade, GDC, TGS or others
- Are about to send out press releases to the media
- Ready to set up your social channels to start advertising your game
- If you are studying game development
Información sobre el Instructor
3.7 Calificación
696 Estudiantes
1 Cursos
Lauren Clinnick
Director
Lauren is a marketing and PR specialist, and Director of Lumi Consulting with Co-Founder Katie Gall.
I'm a classic people-person, with a passion for training and innovation in all forms. My background includes product marketing, IT, encryption and tech investment industries. As well as regularly speaking at industry events about marketing and PR, I volunteers as a committee member of WiDGET (Women in Development, Games and Everything Tech) and for the Australian STEM Videogame Challenge to advocate for diversity in the games industry.
Managing people and getting things done is both my hobby and a specialty.
Student feedback
Reviews
Joshua Gillespie
03-02-2021
File extensions where broken but was able to launch as PDF. Overall is great guide but presentation of the lectures coupled with activities to perform with examples would be more helpful.
Oliver Engström
29-11-2020
It was overall good, covered a lot of things that was of my interest. I wish it had a bit more information in general thou.
conteudo superficial