Welcome to The Google AdWords Course!
  • Thank you for learning Google AdWords with me! Here is what you will learn!
  • What is Google AdWords?
Let's Get Started With Google AdWords!
  • Setting up your Google AdWords Account!
  • Overview of Google AdWords Campaign Terms Simplied!
  • What is a Campaign!
  • Ad Groups and Adverts Explained Simply!
  • What are Keywords, and Why are they Vital?
  • Your First Exercise - Getting Prepped for Campaigning!
How To Create a Campaign, the Effective Way!
  • Selecting the correct campaign and naming it!
  • Should you promote via Google search partners?
  • How to use Location targetting effectively!
  • Advanced Location Targetting - most people don't use this, but you should!
  • Location Options - This can save money on wasted targetting!
  • Setting Your Language Targeting!
  • Setting up your first big strategy (Beginner level)
  • Ad extensions
  • Overview of Advanced Settings
How to Write Super-Powerful Ads!
  • Writing your first Ad - This is Essential for Success!
Keywords - The Heart of Your Adwords Campaign!
  • Welcome to the Keywords Section!
  • What is a Keyword and Why Is It Essential?
  • Keyword Match Types Are Vital for Increased Conversions!
  • Researching Keywords Via Google Adwords Tool
  • Researching Keywords in Google Keyword Planner!
  • Researching Keywords Using Google Search
  • Using Google related searches for Keyword Planning!
  • Using Facebook Groups for Keyword Planning!
Setting up Payments and Billing!
  • Setting up Payments and Billing!
Creating your Google Adwords Conversion Campaign
  • Understanding AdWords terms such as CTR, Impressions, CPC & Conversions.
  • Setting up your AdWords account for Conversion Tracking
  • Adding a Conversion Tag to your Website to track Sales!
Google Adwords Bid Strategies! (Advanced)
  • Introduction to Bid Strategies!
  • Target Search Page Location - What is it, and why choose it?
  • Target CPA - What is it, and why choose it?
  • Target ROAS - What is it, and why choose it?
  • Target Outranking Share - What is it, and why choose it?
  • Maximise Clicks - What is it, and why choose it?
  • Enhanced CPC - What is it, and why choose it?
  • Manual CPC - What is it, and why choose it?
  • Choose which Bid Strategy meets your needs!
Enhancing your Advert with Ad Extensions
  • What are Site Extensions?
  • 5 Reasons Why You Need Site Extensions!
  • What are the different Ad Extension types?
  • How to Add Location, Call, App & Callout Ad Extensions to your Ad
  • How to View Your Finished Ad!
How you should approach your Campaign results!
  • Be Ruthless: Scale What Works, Pause What Doesn't!
Remarketing - The Advanced Way to Achieve Conversions!
  • What Is Remarketing & What are the Benefits!
  • How Does Remarketing Work? This is so Awesome!
  • How To Add Your Google Remarketing Tag to Your Website!
  • Setting up Remarketing Lists for specific Webpage Visitors
  • How To Add Remarketing Audiences to a Campaign
Google Adwords For Video!
  • What is Google Adwords For Video?
  • PROOF: The Amazing Results from Google Adwords
  • How to Access Google Adwords For Video!
What Works on YouTube to get success!
  • See how many Views I have paid for on YouTube!
  • Statistics that back up Why you should be on YouTube!
  • What Works on YouTube To Get Success!
  • How to be Entertaining in a serious / dry subject!
  • How To Rank Number 1 On YouTube!
How To Create a $0.01 Google Adwords For Video Campaign
  • Selecting In-Stream, Video Discovery or Bumper Ads!
  • Network, Location and Language Targetting
  • Device Selection, Ad Scheduling and Advanced Settings
  • Why In-Stream Ads are the most effective!
  • Choosing Demographics and Affinity Audiences
  • Using Keywords for Hyper-Relevant Traffic!
  • Using Placements for the Best Match!
  • Remarketing, Topics and Finishing Your Ad!
Watch Me Launch & Rank a Marketing Video for my Product!
  • Create a Long promotional Video to enable a Higher Watch Time!
  • How to find Keywords that Rank on the First Page!
  • How To Get Keywords That Rank On The First Page Of YouTube
  • How to Intro your Video to encourage Engagement!
  • Do this helpful View hack before you publish!
  • How I Rank Number One on YouTube in Seconds!
  • Putting a $0.01 Ad on The Video to help it rank on harder keywords!
  • A Really Powerful SEO Tactic to help your Video be found on Google!
  • Websites to Enhance your Off-Page SEO!
Congratulations on Completing This Course!
  • Conclusion To This Google Adwords Course! Hope you enjoyed!