Why AdWords?
  • I've Made $33 Million Using AdWords
Introduction
  • Introduction
AdWords Overview
  • What Is Google AdWords?
  • How AdWords Can Benefit Your Business
  • Who Should Use Google AdWords?
  • What Results Can I Expect From Taking This Course
AdWords Fundamentals
  • Getting Started With Google Adwords
  • Creating Your First Campaign
  • Understanding Ads And Ad Groups
  • Competitor Research
  • Creating Your First Ad Group
  • Creating Keywords That Convert
  • Segmenting Your Ads By Ad Groups
  • Setting Up Billing
  • Initial Pricing Assessment
  • Determining How Much To Bid
  • Understanding Performance Metrics
  • Creating A New Ad Group For Improved Targeting
  • Selecting Negative Keywords
  • Negative Keyword Research
  • Creating Custom Ad Timing Schedules
  • Targeting By Location And Device
  • Bid Adjustments Based On Schedule
  • Audiences And Remarketing
Ad Extentions
  • Ad Extensions: Site Links
  • Ad Extensions: Call Links
  • Ad Extentions: Location
Previewing Your Ads
  • Previewing Your Ads
Reviewing A Real AdWords Account
  • Selecting An Existing Campaign
  • Managing Multiple Campaigns
  • Reviewing Past Performance
Advanced Campaign Settings
  • Segmenting By Language
  • Delivery Method: How Quickly You Want To Show Your Ads
  • IP Address Exclusion
  • Warning: Additional Considerations
  • Reports
  • Conversion Tracking
  • Restrictions By Business Type
Reviewing Another Real Account
  • 30 Day Account Review
Additional Considerations
  • Landing Pages
  • Campaign Structure