2020 Update
  • 2020 Course Update
Introduction
  • Welcome and Course Overview
  • Defining Branding
  • The Benefits of Branding
  • The 9-Step Brand Development & Implementation Process
Step One: Finding Out About You and Your Business
  • Introduction to Step One
  • The Toolbox Inventory
  • Mining Your Personal Story
  • Identifying Your Core Values
  • Identifying Your Brand Stand
  • Personality Quiz
Step Two: Understanding Who Your Ideal Clients Are
  • Introduction to Step Two
  • Identifying Your Ideal Client
Step Three: Identifying Your Promise
  • Introduction to Step Three
  • The Pain-Promise Exercise
Step Four: Uncovering Your Brand Platform
  • Introduction to Step Four
  • Identifying Your Brand Platform
Step Five: Creating Your Brand
  • Introduction to Step Five
  • Tips for Creating a Memorable Brand Name
  • Brand Brainstorming Strategy #1: Analogies
  • Brand Brainstorming Strategy #2: Appended Words
  • Brand Brainstorming Strategy #3: Adopted Words
  • Brand Brainstorming Strategy #4: Alliteration
Step Six: Researching Potential Brand Names
  • Introduction to Step Six
  • Brand Research Technique #1: Google Search
  • Brand Research Technique #2: Domain Name Search
  • Brand Research Technique #3: Trademark Search
  • Brand Research Technique #4: Entity Search
  • Brand Research Technique #5: Fictitious Business Name Search
Step Seven: Choosing Your Brand Name
  • Introduction to Step Seven
  • How to Choose Your Brand Name
Step Eight: Implementing Your Brand
  • Introduction to Step Eight
  • Branded Words & Phrases
  • Taglines
  • Brand Implementation Checklist
Step Nine: Protecting Your Brand
  • Introduction to Step Nine
  • How to Protect Your Brand
Wrap-Up and Review
  • Let's Wrap Things Up!
  • Course Bonus