Introduction to Facebook Ads and Facebook Marketing
  • How Facebook makes use of your data to show you relevant ads?
  • Understanding basic elements of a Facebook Ad
  • Defining the relevance of campaign, target audience and communication message
  • Understanding basics of Facebook Dashboard to help you make better Facebook Ads
  • Introduction to Facebook Ads
How to build an online customer base from SCRATCH on Facebook?
  • How to make the most of your customer database
  • How to clone a successful customer base & find your mailing list on Facebook
  • Customer base that is x100 more likely to interact with you based on location
  • Building a Customer Base
Detailed Targeting - Facebook Targeting via demographics, interest and behaviour
  • Facebook Demographic Targeting based on customer's Education or Field to Study
  • Facebook Demographic Targeting based on customer's Age and Household
  • Facebook Demographic Targeting based on events happening in customer's lives
  • Facebook Demographic Targeting based on Politics, Relationships & Work
  • Facebook Targeting based on customer's Interests
  • Facebook Targeting based on customer's Behaviours
  • Understanding the difference between Broad vs Narrow Audience
  • Summary of Targeting options available on Facebook to make Facebook Ads
  • Audience Targeting
Facebook Ad Placement and Budgeting - Master the art of Facebook Ad creation
  • Placement of Facebook Ads
  • Budgeting to achieve 3x return on Facebook Ad spend
  • Learn End-to-End Digital Marketing
  • Facebook Ad Placement and Budgeting
Facebook Ad Formats
  • Ad Formats and Creative discipline
  • Different types of Facebook Ads - image ads + video ads + carousel ads
  • Make your first Facebook Ad
  • Facebook Ads Rules & Formats
Relevance of Landing Page
  • Full Screen Experience vs Landing Page
  • Essentials of a Landing Page
  • Aftermath of Landing page: Re-marketing, Thank You Page etc.
  • Facebook Ad Analytics
  • Landing Page
Bonus Lectures for a deeper understanding of Facebook Ads
  • Sales Funnel
  • How to reach out to existing visitors - Remarketing
  • How to make the most of facebook lead ads and lead forms
  • Narrow Audience + Customized Communication = Successful Facebook Campaign
  • How UTM parameters and CRM tools can help optimize your FB Marketing efforts
  • Exploring More Campaign Objectives
  • How to 3x your sales
  • Bonus Questions!
Conclusion
  • Conclusion
  • More Questions To Test Your Knowledge