INTRODUCTION
  • Welcome Message
  • About Your Instructor
  • Who Is This Course For
  • How To Get The Most Out Of This Course
  • What Is The Purpose Of An SEO Audit
  • How Often To Do An SEO Audit
TRAINING - HOW TO DO A MANUAL SEO AUDIT
  • USER EXPERIENCE (UX)
  • IMPROVE ONPAGE SEO
  • ONSITE SALES STRATEGY
  • DNS SETTINGS
  • MOBILE-FRIENDLY PAGES
  • SECURE HTTPS URL
  • HTML VALIDATION CHECK
  • ROBOTS.TXT
  • PANDA & PENGUIN CHECKS
  • SITE SPEED AND LOAD TIME (DESKTOP & MOBILE)
  • URL CANONICALIZATION
  • SITE STRUCTURE
  • PAGE TITLES
  • PAGE DESCRIPTIONS
  • SITE CRAWL (TO IDENTIFY ISSUES)
  • ANALYZING SEARCH TRAFFIC WITH GOOGLE ANALYTICS
  • BACKLINKS REVIEW: BACKLINK PROFILE ANALYSIS
  • BACKLINKS: “CONTENT GAPS”
  • ORGANIC RESEARCH (TRAFFIC)
  • ORGANIC RESEARCH (KEYWORDS)
  • “CONTENT GAPS” (KEYWORD GAP)
  • KEYWORDS: ADDITIONAL RESEARCH
  • KEYWORDS USAGE
  • CONTENT STRATEGY
  • DWELL TIME
  • OUTBOUND LINKS & INTERNAL LINKS
  • INDEXING
  • RANKING FOR BRAND NAME
  • SCHEMA
  • LANGUAGE
  • SOCIAL SIGNALS
  • GOOGLE MY BUSINESS
  • LOCAL SEO
  • OPTIMIZE FOR FEATURED SNIPPETS
  • ADDITIONAL THINGS TO CHECK
FINAL THOUGHTS + RESOURCES
  • FINAL THOUGHTS
  • SEO AUDIT RESOURCES
  • SEO TOOLS TO GET YOU STARTED
  • SEO NEWS RESOURCES
  • TOP EXPERTS TO FOLLOW
  • OTHER INTERESTING INFORMATION
SEO TRENDS FOR 2019
  • SEO TRENDS FOR 2019
2020 HOT SEO Strategies, You Can Not Afford to Ignore!
  • 2020 HOT SEO Strategies, You Can Not Afford to Ignore!
2021 UPDATE: DIGITAL INSIGHTS FROM TOP WOMEN IN TECHNOLOGY FOR 2021 AND BEYOND
  • PART 1
  • PART 2
  • PART 3
  • PART 4
  • PART 5
  • PART 6
  • PART 7
  • PART 8
  • BONUS LECTURE - DO NOT MISS!