- Course overview
- Join our community on Slack!
- Intro to traction channels
- The 19 channels explained (part 1)
- The 19 channels explained (part 2)
- The growth process
- Two components of every growth strategy
- Optimization audit
- Optimization audit: DEMO
- Review & Recap: Section 2
- Intro to building your strategy
- What pain do you solve?
- Frequency & depth of the problem
- Review & Recap: Section 3
- Intro to manual effort section
- Intro to Strategy 1: Complainy people
- Finding the complainy people
- DEMO Finding the complainy people
- Conversing with the complainy people
- Intro to Twitter & why we use it
- Topicality on Twitter
- Competitors on Twitter
- Locating forums & like-minded communities
- Messaging on forums
- Spreading the word on Slack
- The wonderful world of Reddit
- Using your network to announce your new business
- DEMO Writing an email to your network
- Facebook & LinkedIn sharing
- Events & meetups
- Review & Recap: Section 4
- Intro to community posting
- Reddit overview
- Raising your Reddit IQ
- Finding your subs
- Observing from a distance
- Optimize your experience
- Emerging platforms: How to tell which platform is worth trying
- Intro to Snapchat
- Snapchat: Setting up your account
- Snapchat: Taking snaps and promoting
- Snapchat Tactic #1: The Takeover
- Snapchat Tactic #2: Run a promotion
- Snapchat Tactic #3: Using your Snapcode
- Intro to Instagram
- Instagram: Setting up your account
- Instagram: Taking and posting pictures
- Instagram Tactic #1: Hashtag the right way
- Instagram Tactic #2: Run a promotion
- Instagram Tactic #3: Engage with others
- Review & Recap: Section 5
- Intro to Take a break
- Survey of analytics tools
- Installing Google Analytics
- Exploring Google Analytics
- Setting up goals in Google Analytics
- Origin source sorting in Google Analytics
- Linking strategies with Bit.ly
- Alternate linking strategies
- Review & Recap: Section 6
- Intro to PR
- A day in the life of a reporter
- Common angles for getting press
- Basing your angle off outlet and person
- Pitching vs. press releases
- Core concepts in getting press
- Step 1: Finding journalists
- Tip: Use helpareporter.com
- Step 2: Researching and compiling interests of journalists
- Step 3: Getting the attention of journalists
- Tactic: Quora pull-in
- Tactic: Doing research & polling for journalists
- Step 4: Pitching and writing the email (part 1)
- Step 4: Pitching and writing the email (part 2)
- Practice writing emails and headlines
- Preparing a press package
- Closing thoughts & comments
- Review & Recap: Section 7
- Intro to content strategy
- Inbound vs. outbound
- Why should we define our audience?
- How do we define our audience?
- Creating user personas
- Content types 1: Tutorials, interviews, roundups
- Content types 2: Listicles, resource compilations
- Content types 3: Company stories, case studies, infographics
- Content types 4: Minisites, ultimate guides
- Common topics you can use (part 1)
- Common topics you can use (part 2)
- The key to content creation
- Creating a system for recording your ideas
- What to write: #1 Google autocomplete