Introduction
  • Course overview
  • Join our community on Slack!
The basics
  • Intro to traction channels
  • The 19 channels explained (part 1)
  • The 19 channels explained (part 2)
  • The growth process
  • Two components of every growth strategy
  • Optimization audit
  • Optimization audit: DEMO
  • Review & Recap: Section 2
Building your strategy
  • Intro to building your strategy
  • What pain do you solve?
  • Frequency & depth of the problem
  • Review & Recap: Section 3
Get your first 10
  • Intro to manual effort section
  • Intro to Strategy 1: Complainy people
  • Finding the complainy people
  • DEMO Finding the complainy people
  • Conversing with the complainy people
  • Intro to Twitter & why we use it
  • Topicality on Twitter
  • Competitors on Twitter
  • Locating forums & like-minded communities
  • Messaging on forums
  • Spreading the word on Slack
  • The wonderful world of Reddit
  • Using your network to announce your new business
  • DEMO Writing an email to your network
  • Facebook & LinkedIn sharing
  • Events & meetups
  • Review & Recap: Section 4
Get your first 100
  • Intro to community posting
  • Reddit overview
  • Raising your Reddit IQ
  • Finding your subs
  • Observing from a distance
  • Optimize your experience
  • Emerging platforms: How to tell which platform is worth trying
  • Intro to Snapchat
  • Snapchat: Setting up your account
  • Snapchat: Taking snaps and promoting
  • Snapchat Tactic #1: The Takeover
  • Snapchat Tactic #2: Run a promotion
  • Snapchat Tactic #3: Using your Snapcode
  • Intro to Instagram
  • Instagram: Setting up your account
  • Instagram: Taking and posting pictures
  • Instagram Tactic #1: Hashtag the right way
  • Instagram Tactic #2: Run a promotion
  • Instagram Tactic #3: Engage with others
  • Review & Recap: Section 5
Take a break
  • Intro to Take a break
  • Survey of analytics tools
  • Installing Google Analytics
  • Exploring Google Analytics
  • Setting up goals in Google Analytics
  • Origin source sorting in Google Analytics
  • Linking strategies with Bit.ly
  • Alternate linking strategies
  • Review & Recap: Section 6
Get your first 500 - PR
  • Intro to PR
  • A day in the life of a reporter
  • Common angles for getting press
  • Basing your angle off outlet and person
  • Pitching vs. press releases
  • Core concepts in getting press
  • Step 1: Finding journalists
  • Tip: Use helpareporter.com
  • Step 2: Researching and compiling interests of journalists
  • Step 3: Getting the attention of journalists
  • Tactic: Quora pull-in
  • Tactic: Doing research & polling for journalists
  • Step 4: Pitching and writing the email (part 1)
  • Step 4: Pitching and writing the email (part 2)
  • Practice writing emails and headlines
  • Preparing a press package
  • Closing thoughts & comments
  • Review & Recap: Section 7
Get your first 500 - Content Marketing
  • Intro to content strategy
  • Inbound vs. outbound
  • Why should we define our audience?
  • How do we define our audience?
  • Creating user personas
  • Content types 1: Tutorials, interviews, roundups
  • Content types 2: Listicles, resource compilations
  • Content types 3: Company stories, case studies, infographics
  • Content types 4: Minisites, ultimate guides
  • Common topics you can use (part 1)
  • Common topics you can use (part 2)
  • The key to content creation
  • Creating a system for recording your ideas
  • What to write: #1 Google autocomplete