An Introduction To The Copywriter's Brain
  • Your Burning Questions About The Copywriter's Brain, Answered
  • What Makes The Copywriter's Brain So Unique?
  • What's Included In The Copywriter's Brain, And How To Use It
  • The Copywriter's Brain Training Guide
Using The Copywriter's Brain
  • The Spark: A Visual Map Of The Art Of Copywriting
  • The Spark: Why It Matters
  • The Library: 100's Of The Best Copywriting Strategies Know To Man
  • The Library: Why It Matters
  • The Library Overview: An Exploration Into The Best Copywriting Ideas
  • The Library: Doing Research, Knowing Your Prospect
  • The Library: Involving Your Client, Knowing Your Purpose
  • The Library: Developing Your USP, Preparing
  • The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words
  • The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits
  • The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance
  • The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity
  • The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes
  • The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee
  • The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers
  • The Library: Media (Audio/Video)
  • The Library: SEO
  • The Library: Personal Review, Client Review, Testing
  • The Library: Google, YouTube
  • The Library: Marketing
  • The Library: Improving Your Skills
  • The Library: Getting Clients
  • The Teacher: A Unique Way Of Mastering The Art Of Copywriting
  • The Teacher: Why It Matters
Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
  • Doing An Initial Review Of The Entire Copywriter's Brain
  • Review Strategy #1: Do A Quick Review Of The Spark
  • Review Strategy #2: Go Around The Spark
  • Review Strategy #3: Go Deep Within The Spark
  • Review Strategy #4: Read And Express A Library Section Out Loud
  • Review Strategy #5: Be A Teacher
  • Ideas For When To Do A Review
And Finally...
  • Thank You!
  • Bonus Lecture: What's Next For You?