Introduction (18 minutes)
  • Course Overview
  • Join our community on Slack!
  • Review sheets, activities, resources - all in one PDF
Jumpstart Strategies - Start coming up with ideas right now!
  • Strategy #1: Problem-based business ideas
  • Strategy #2: Wouldn't it be great if
  • Strategy #3: Imagine the future
  • Your most important tool - the scratchpad
  • ACTIVITY: Idea lister builder
  • WORKSHEET: Idea Lister Builder
  • RESOURCES: Recording your ideas
  • Section 2: Review & Recap
Laying the groundwork (47 minutes)
  • Intro to Section 3
  • The idea equation
  • Strategy #4: Reverse imagination
  • Areas to isolate & target
  • Strategy #5: Cater to power users
  • 5 types of innovation
  • Strategy #6: Disintermediation
  • Recap of idea dynamics
  • How to use the web app - the idea generator
  • Section 3: Review & Recap
  • Concepts from section 3
Making it fit (59 minutes)
  • Intro to Section 4
  • The Fit Quadrant: Hobbies & Passions
  • The Fit Quadrant: Skills & Experiences
  • ACTIVITY: Hobbies, Passions, Skills, & Experience
  • WORKSHEET: Hobbies, Passions, Skills, & Experience
  • Strategy #7: Reposition Good / Fast / Cheap
  • Strategy #8: Adding technology to an offline industry
  • ACTIVITY: List out your goals
  • WORKSHEET: Fill out your goals
  • The 3 business types: pick yours
  • Strategy #9: Make it eco-friendly
  • How good does my idea have to be?
  • Strategy #10: The Fit generator
  • The Eureka myth
  • Section 4: Review & Recap
  • Making it fit
Ways of coming up with ideas (114 minutes)
  • Essential reading for those focusing on startups
  • Strategy #11: Bloated margins
  • Strategy #12: Trends in outsourcing
  • Strategy #13: Robin Hooding
  • Strategy #14: Good idea, bad timing
  • Strategy #15: Information asymmetry
  • Strategy #16: Hobby lobbyist
  • Strategy #17: The enabler
  • Strategy #18: Molding a user
  • Strategy #19: Economies of service
  • Strategy #20: Sloppy duct tape
  • Strategy #21: Privacy & the blind eye
  • Strategy #22: Spotting market inefficiencies
  • Strategy #23: Vertical integration
  • Strategy #24: One-step solutions
  • Section 5: Review & Recap
  • Ways of coming up with ideas
Business models (61 minutes)
  • A comprehensive list of online business models & who uses them
  • Saas: Software as a Service
  • Subscriptions & Memberships
  • PWYW: Pay what you want
  • The sharing economy
  • Marketplaces
  • On Demand
  • Curated Boxes
  • DTC: Direct to Consumer
  • Crowdsourced catalogs & inventory
  • Section 6: Review & Recap
  • Business models
Evaluate & test (45 minutes)
  • Intro to Section 7
  • Matching Fit
  • Pain to payment
  • Sustainability
  • Path to validation
  • Unfair advantages
  • Section 7: Review & Recap
  • Evaluate & test
Idea advice & commentary (32 minutes)
  • The value of ideas
  • Red oceans & Blue oceans
  • Idea frameworks & Unreasonable people
  • West coast, east coast
  • Avoid threshold problems
  • Section 8: Review & Recap
  • Idea advice
Playing with the web app *LIVE*
  • Round 1: Lonely outsourcers & bartering virtual workers
Bonus Section
  • Bonus Lecture: How to get your next course for as low as $12.99