Welcome to the course (12 minutes)
  • Meet Evan
  • Join our community on Slack!
  • Course overview
  • "Getting your priorities straight" (Worksheet)
  • Section 1 Review Material
  • Review sheets, worksheets, resources - all in one PDF!
Establishing the problem (44 minutes)
  • The idea validation framework
  • The idea we're going to use as an example
  • Customer segmentation
  • Running a qualitative analysis offline
  • Three practice ideas (Worksheet)
  • Section 2 - Lean validation, key terms, and more
  • Section 2 Review Material
Scope out the competition (30 minutes)
  • Search techniques for finding competitors
  • Running a competitive analysis
  • Section 3 Quiz - Competitors
  • Section 3 Review Material
Getting your first customer feedback (56 minutes)
  • Five-second test
  • Proved.co method
  • Email validation
  • Forum validation
  • Resources: Free forums and groups to use for feedback
  • Recap your results (Worksheet)
  • Section 4 Quiz
  • Section 4 Review Material
Creating your pitch experiment (124 minutes)
  • Setting up a Launchrock page
  • Using Unbounce for more in-depth analysis
  • Making the Unbounce page fit your idea
  • Adding conversion goals and dynamic text
  • Setting up A/B tests for your Unbounce page
  • Adding a payment button to your page
  • Extra: Using a payment button in email
  • Extra: Using templates for extra wow
  • Extra: Getting a logo for free
  • Extra: Getting a better logo for $5
  • Extra: Getting domain names
  • Bad landing page analysis (Worksheet)
  • Section 5 Quiz
  • Section 5 Review Material
Testing your idea in the wild (39 minutes)
  • Google
  • Facebook
  • RESOURCES: Further reading Facebook ads and "interest targeting"
  • Getting free coupons for Google, Facebook, Bing
  • RESOURCES: "Conversion scent" and how it can ruin your experiment
  • Section 6 Review Material
Evaluating results (18 minutes)
  • Looking over the results
  • To repeat or not
  • Section 7 Review Material
Bonus Section
  • Bonus Lecture: How to get your next course for as low as $12.99