Introduction
  • Course overview
  • Join our community on Slack!
  • Review sheets, resources, activities - all in one PDF
Setting up your account
  • Intro to section 1
  • The 3 types of accounts
  • What goes into a great account + jargon
  • UI walkthrough - Creating a dummy account
  • Picking a name
  • Naming pro-tips
  • Follow Along - What to do when a name is taken
  • Follow Along - How I got my name
  • Name vs username
  • What goes into a good logo
  • Getting design done for your profile picture
  • Follow Along - How I got my logo
  • What goes into a good bio
  • What you should say in your bio
  • CTAs & links
  • Follow Along - Putting it all together
  • Instagram Insights & Iconosquare
  • EXTRA: Optimizing your bio link (how to get pretty links)
  • EXTRA: Protecting your account
  • Review & Recap: Section 2
Planning your content strategy
  • Intro to section 2
  • The 3 types of content
  • What works on Instagram + common themes
  • EXTRA: Planning for aesthetics
  • 8 accounts worth studying
  • Follow Along - InnovationStation content strategy
  • Review & Recap: Section 3
Laying the groundwork
  • Intro to section 3
  • Researching competitors
  • Follow Along - Listing out competitors
  • List out people to reach out to
  • UI walkthrough - laying the groundwork
  • Review & Recap: Section 4
Creating your first batch of content
  • Intro to section 4
  • Image best practices
  • Alternate image sizes
  • How to find good images
  • Quick add apps
  • Using Canva
  • Follow Along - Using Canva
  • Using Pablo to make images
  • Using Photoshop
  • Intro to creating video posts
  • How to use other people's videos
  • Shooting your own video
  • Using Final Cut Pro (part 1)
  • Using Final Cut Pro (part 2)
  • Follow Along - Using Final Cut Pro (part 1)
  • Follow Along - Using Final Cut Pro (part 2)
  • Follow Along - Hyperlapse of putting together a video in Adobe Premiere
  • UI walkthrough - creating your first batch of content
  • Follow Along - Creating your first batch of content
  • Review & Recap: Section 5
Posting
  • Intro to section 5
  • Elements of a good post
  • Writing a killer caption
  • How to add invisible line breaks
  • Calls to action
  • What are hashtags?
  • Picking the best hashtags
  • When is the best time to post?
  • Follow Along - Posting
  • Review & Recap: Section 6
Setting successful habits
  • Setting up a habit schedule
  • Using your dummy account correctly
  • Curating your posts
  • Using Followers GoLike
  • 5 ways to up your comments
  • Review & Recap: Section 7
Growth #1 Shoutouts
  • Intro to shoutouts
  • Shoutout best practices
  • How to find shoutout partners part 1
  • How to find shoutout partners part 2
  • Paid shoutouts (optional)
  • Follow Along - Paid shoutouts 1
  • Follow Along - Paid shoutouts 2
  • Advanced strategies for shoutouts
  • Review & Recap: Section 8
Growing and automating content production (Optional)
  • Intro to growing and automating content production
  • Creating a workflow for content production
  • Dividing your workflow
  • Follow Along - Dividing your workflow
  • Writing requirements
  • Deciding what help you need
  • Finding freelancers online
  • Writing a job post for Upwork
  • Running trials & posting on Upwork
  • Using Later for scheduling posts