Getting Started
  • How to Watch Videos at 2x Speed and Finish This Course in Half The Time
  • Course Overview
  • Who This Course Is For
  • My Story
5 Common (and Costly!) Landing Page Mistakes
  • Mistake #1
  • Examples of Good and Bad Landing Pages (Part 1)
  • Mistake #2
  • Mistake #3
  • Mistake #4
  • How To Interact and Provide Feedback In This Course
  • Mistake #5 and Conclusion
  • Troubleshooting: If Videos Are Loading Slowly / Buffering
Landing Page Importance
  • Understand Landing Pages
  • Text, Video, and Hybrid Landing Pages (Long or Short Copy?)
  • The Importance Of Your Landing Page
Landing Page Best Practices
  • Landing Page Best Practice #1
  • Landing Page Best Practice #2
  • Landing Page Best Practice #3
  • Good Karma
  • Landing Page Best Practice #4
  • Examples of Good and Bad Landing Pages (Part 2)
  • Landing Page Best Practice #5
Decision Making
  • The Path Approach
  • The Path Approach (Part Two)
  • The Visitor Decision Making Process + Customer Avatar Creation
The Six Elements of Influence
  • The Six Elements of Influence: Introduction and Elements #1 and #2
  • The Six Elements of Influence (Part 2): Elements #3 and #4
  • The Six Elements of Influence (Part 3): Element #5
  • The Six Elements of Influence (Part 4): Element #6 and Summary of the 6
The Keys To Great Copywriting
  • Features vs Benefits
  • How To Be a Better Writer in 10 Minutes or Less
  • Writing Your Headline
  • Online = Offline, and Human Speak
Website and Landing Page Critiques
  • Chinese Learn Online: Branding, Features vs Benefits, Buying Process, Free Demo
  • Sprypoint App: Knowing Your Audience, Clear Call To Action, Building Rapport
  • Maskerade App: Know Your Benefits, Don't Be Vague, It Always Comes Back To Sex
Audio Files (For Listening On The Go)
  • Visitor Decision Making Process + Customer Avatar
  • The Path Approach
  • The Six Areas of Influence (Part One)
  • The Six Areas of Influence (Part Two)
  • Features vs Benefits
  • How To Be a Better Writer in 10 Minutes or Less
  • Online = Offline, and Human Speak
New Content - 2017 and Beyond
  • How To Choose a Niche and Brand Yourself on Your Website
Bonus Lecture *Updated* Summer 2017 Free Training and Content
  • Bonus Lecture *Updated* Summer 2017 Free Training and Content