Landing Page Design and Optimization Fundamentals
  • Download all Section One Slides
  • Welcome to this course! Let's lay the groundwork for good landing page design
  • The Myth Of The Perfect Landing Page Conversion Rate
  • The 3 Main Types of Landing Pages and How To Use Them Effectively
  • Common Business Models and Understanding Your Conversion Actions
  • The AIDA Sales Funnel and The Online Decision Making Process
  • The Awareness Stage of the Funnel: Where It All Begins
  • The Interest Stage of the Funnel ... Tell Me More
  • The Desire Stage of the Funnel ... I Want What You Sell
  • The Action Stage of the Funnel ... I'm Going to Buy What You Sell
  • Making Your Landing Page Design Memorable
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
  • Download all Section Two Slides
  • The Primacy of Product and The Concept of Usability in Landing Page Design
  • Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
  • The 5 Second Usability Test in Landing Page Design (and how you can use it now)
  • The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
  • Readability and Visual Hierarchy Landing Page Design
  • Respecting Web Conventions in Landing Page Design
  • Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
  • Information Architecture and Accessibility - Landing Page Design Best Practices
  • Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
  • Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
  • Dedicated Landing Page Design Best Practices (Part 1)
  • Dedicated Landing Page Design Best Practices (Part 2)
Principles of Persuasion in Landing Page Design
  • Download all Section Three Slides
  • Using Scarcity to Improve Conversion Rates on Your Landing Pages
  • Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
  • Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
  • User Scenarios and Contextual Perception in Landing Page Design
Designing and Building a Landing Page Step by Step in Unbounce
  • My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
  • Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
  • Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
  • Working With Background Imagery in Landing Pages and Developing Our Hero Section
  • Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
  • Discussing Landing Page Design Changes and Creating our Primary Content Section
  • Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
  • Publishing Your Unbouonce Landing Page on Your Custom Domain
  • Adding Custom CSS in Unbounce to Create Professional Drop Shadows
  • Making Your Landing Page Design Work Better With Custom Javascript Snippets
  • Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
  • Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
  • Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
  • Integrating Your Unbounce Form Submissions With Your Mailchimp Account
Bonus
  • Goodbye For Now ... I Will Miss You Dearly
  • Resources For Shooting Your Udemy Course
Bonus Content: Real-Life Audits – Landing Page Design Best Practices
  • Western Computer Audit Part 1
  • Western Computer Audit Part 2
  • Western Computer Audit Part 3
  • Western Computer Audit Part 4