Get acquainted (10 minutes)
  • Meet the instructor
  • Join our community on Slack!
  • Course overview
  • Section 1 Review Material
  • Review sheets & resources - all in one PDF
Getting ready (27 minutes)
  • The three essentials of feasibility
  • How much is this going to cost?
  • Is learning to code a waste of time?
  • Section 2 Review Material
  • Getting ready
Validating your idea (48 minutes)
  • The idea validation framework
  • The idea we're going to use as an example
  • Customer segmentation
  • Running a qualitative analysis offline
  • Extra: Before you start validating
  • Section 3 Review Material
  • Start validating your idea
Scoping out your competition (30 minutes)
  • Advanced search techniques for finding competitors
  • Running a competition analysis
  • Section 4 Review Material
  • Scope out the competition
Getting your first customer feedback (56 minutes)
  • Conducting the five-second test
  • Proved.co method
  • Quick and easy validation through email
  • Validation through online groups
  • Section 5 Review Material
  • Getting your first customer feedback
Creating your pitch experiment (97 minutes)
  • How to create a Launchrock landing page to gauge interest
  • Using UnBounce for more in-depth analysis
  • Setting up A/B tests for your Unbounce page
  • Adding conversion goals + dynamic text
  • Adding a payment button to your page
  • Extra: Using a payment button in email
  • Extra: Getting a logo for free
  • Extra: Getting a better logo for $5
  • Extra: Getting domain names
  • Section 6 Review Material
  • Creating your pitch experiment
Testing your idea in the wild (40 minutes)
  • Using Facebook ads + Launchrock to test your idea
  • Using Google ads + Launchrock for validation
  • Getting free coupons for Google, Facebook, Bing
  • Section 7 Review Material
  • Testing your idea in the wild
Evaluating results (15 minutes)
  • Looking over the results
  • To repeat or not
  • Section 8 Review Material
  • Evaluating results
Introduction to prototyping (66 minutes)
  • Crash course terminology
  • What exactly is a wireframe? And what's a prototype?
  • The reason we use wireframes and prototypes
  • Concepts: High fidelity and low fidelity
  • Important things to understand beforehand
  • Picking a tool
  • Following the construction path
  • Section 9 Review Material
  • Introduction to Prototyping
Pre-prototyping exercises (30 minutes)
  • Coming up with a strategy
  • Coming up with the scope of our project
  • Section 10 Review Material
  • Pre-prototyping exercises
Sketching it on the cheap (167 minutes)
  • Intro to sketching
  • Materials for sketching
  • Sketch it out part 1
  • Sketch it out part 2
  • Upgrade to a tool: Getting started with Pidoco
  • Getting used to the features in Pidoco
  • Creating a quick sitemap upfront
  • The site elements to start with
  • Using templates
  • Handling images in Pidoco
  • Adding and controlling layers in Pidoco
  • Annotate everything
  • Getting up and running with Balsamiq
  • Balsamiq continued
  • An example of a page made with Balsamiq
  • Creating the low fidelity version of the Happy Hour app
  • Section 11 Review Material
  • Sketching it on the cheap
Making an interactive prototype (51 minutes)
  • Why I don't use HTML/CSS
  • Introducing M.A.P.
  • Adding interactivity to your prototype
  • Creating the tablet version
  • Collaborators & reviewers
  • Section 12 Review Material
  • Making an interactive prototype
Designing it on the cheap (optional) (32 minutes)
  • Design it
  • Option #1: Graphic design freelancers - Should I go this route?