Introduction to this course & social media
  • Introduction to the course!
Starting with the basics - Beginners
  • What is Social Media and the broadening scope of Social Media
  • Free Getting Started Bonus Content
Your Social Media Strategy
  • Choosing your channels
  • Introduction Social Strategy & the Social Journey
  • Vision & Goals
  • Final words on your Strategy
  • Strategy quiz
Getting started with the social networks
  • Facebook: the quick start guide
  • Youtube: the quick start guide
  • Twitter: the quick start guide
  • Instagram: the quick start guide
  • Take action: Secure your assets
  • Getting started quiz
The Social Media Audit
  • The Social Media Audit
  • Social Media Audit Spreadsheet Template
  • Social Audit - Name Variations Brain-storming sheet
History of Social Media
  • The history of Social Media, then and now
Social Media Content Marketing
  • An introduction to content marketing
  • The 5 Types of Content Marketing
  • Content Marketing Do's and Dont's
  • Content Planning
  • Content Marketing for Customer Services
  • Content Marketing for Recruitment
  • Content Planning Template
  • Case study: Red Bull
Facebook - What you need to know
  • Facebook: The Content Mix
  • Scheduling Posts
  • Creating Offers
  • Post review function
  • Moderation & age/country restrictions
  • Page Messaging
  • Call to Action Buttons
  • Insights & Analytics
  • Case study: Cadbury
  • Case study: Innocent Drinks
  • Case study: Air Asia
Twitter - What you need to know
  • Twitter: The Content Mix
  • Privacy & Security
  • Following & Tweeting
  • Following Do's and Don'ts
  • Notifications
  • Pinning Tweets
  • Basic Analytics
  • Case Study: Tommy Hilfiger
  • Case study: Bonobos
  • Case study: Oreo
  • Case study: Sammy's
  • Case study: Cadbury
Social media automation
  • Introduction to automation
  • Engaging content - part 1
  • Engaging content - part 2
  • Guide: When to use Social Media Automation
  • Scheduling and multiple network posting
  • Why use Hootsuite?
  • Saved searches
Blogging - what you need to know
  • Why blog and considerations
  • Which platform?
  • Creating a Wordpress.com site/blog
  • Content and frequency
  • Optimisation
  • Winning with Blogging - Download
Workbooks, templates and downloads
  • Guide to which social networks to use
  • Social Media Strategy Workbook
  • Social Media Strategy Template
  • Social Media Playbook Template
  • Social media branding and image guidelines
  • Social Demographics
  • Further Strategy Resources
Additional case studies
  • Case study: Dove Cosmetics
  • Case study: Etsy
  • Case study: Lenovo
  • Case study: Honda
  • Case study: Ford [Instagram]
  • Case study: H&M [Instagram]
  • Case study: Jamie Oliver [Youtube]
Get your certificate, badge and LinkedIn cert
  • Certificate & badge instructions