Introduction - What you Will Learn
  • Intro to Marketing Fundamentals
Knowledge Unit 1: Marketing Defined
  • Marketing Defined
  • Marketing Defined Video Lecture Quiz
Knowledge Unit 2: Marketing's Role
  • Marketing's Role
  • Marketing's Role Video Lecture Quiz
Knowledge Unit 3: Branding
  • Branding
  • Branding Video Lecture Quiz
Knowledge Unit 4: Brand Architecture
  • Brand Architecture
  • Brand Architecture Video Lecture Quiz
Knowledge Unit 5: Style Guides
  • Style Guides
  • Style Guides Video Lecture Quiz
Knowledge Unit 6: Market Research
  • Market Research
  • Market Research Video Lecture Quiz
Knowledge Unit 7: Buyer Personas
  • Buyer Personas
  • Buyer Personas Video Lecture Quiz
Knowledge Unit 8: Customer Journeys
  • Customer Journeys
  • Customer Journeys Video Lecture Quiz
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