Local small business marketing course Introduction
  • Watch this first: Let's ease into what we are going to do
  • Google local search result template that we will dominate in this course
Google My Business and the local 3-pack Google map rankings
  • Setting up Google My Business
  • Private address
  • Filling out your Google My Business profile
  • Three pack ranking signals
  • Adding your first post to Google My Business
  • Town name in the listing title
  • How to get reviews for your Google listing
  • Adding photos and videos
  • Answering reviews can help rankings and customer engagement
  • Adding your services and products
  • Social media and brand activity impacting your ranking
  • Analytics and what to do if you are not getting the calls
  • Adding attributes to your Google listing
  • Running local 3-pack ads
  • Setting up a local ad from Google My Business dashboard
  • Where ads show up and when
  • Advanced case study of the map ranking signals
How to set up your local small business website
  • Local SEO and website creation introduction
  • How to easily find a domain name for your local small business
  • How to set up your website quickly and professionally
  • 15 item checklist for increasing website conversion and visitor engagement
  • Example of a perfect local business website with all high conversion elements
First part of SEO: SEO introduction and keyword research
  • SEO section introduction
  • SEO section overview of what we will cover in this section
  • Local business keyword research example to get many more keywords
  • Short tail keywords vs. long tail keywords
  • Voice SEO - latest trend in SEO and how it impacts keyword research
  • Latest SEO research for top ranking factors - links are extremely important
Second part of SEO: On-page SEO
  • On-page SEO introduction
  • WordPress Yoast plugin
  • Setting the title and description meta tags for your on-page SEO
Starting with creating backlinks for SEO (third part of SEO)
  • How to interlink your website's pages for SEO boost
  • Advanced on-page interlinking strategy to boost your SEO
Citations to start the process of ranking your site higher on Google search
  • Citations and brand mentions
  • Finding industry specific sites to get citations
Off page SEO and link-building
  • What makes a good backlink for SEO
  • Link-begging introduction. The brute-force approach that will never stop working
  • Getting links from friends and industry contacts
  • How to promote your business on the radio
  • How to rank (almost) any page in Google top 10
  • HARO for links and publicity
Webmaster tools to check search performance and crawling & indexing status
  • Setting up your Google Search Console, formerly known as Webmaster Tools
  • Creating your sitemap.xml
  • Submitting new URLs and checking for page status and indexing
  • Where your pages are ranking and page/query performance
  • Introduction to Google Analytics
Creating your own promotional merchandise that also sells on Amazon and Etsy
  • Creating your own promotional merchandise that also sells on Amazon and Etsy
Full Yelp setup and the model for working with other local directories
  • Local directory and Yelp section introduction
  • Yelp disclaimer
  • Registering your business on Yelp for business
  • Creating a great listing
  • Review management on Yelp - the way to rank organically on page 1
  • Finishing up your Yelp listing
  • How to get a lot of free ads
  • Setting up your Yelp ads
YouTube for local businesses
  • YouTube for promoting your local business
  • How to get a highly converting video to rank in search results
Social media marketing for your local small business
  • Social media marketing overview for your local business
  • New Facebook feature: Now you can sell to local groups
  • How to start using local groups and Facebook marketplace
  • Joining a Facebook marketplace group
  • How to post your products
  • How to edit your listing
  • Selling on your phone with the Facebook app
  • How to post your items from your phone's app
  • Sales results from my posting
Twitter marketing
  • Twitter marketing section introduction
  • Branding your Twitter page like a professional
  • What to do on Twitter on day 1
  • How to get higher social media post click-throughs by writing better headlines
  • Headline exercise
  • Twitter posting formula
  • Hashtag tutorial and an advanced hashtag marketing strategy
  • Make your own business hashtag
Business card marketing & business networking for your local business
  • Short pitch under 30 seconds
  • Business card marketing, networking, and body language
  • Practical example: Get your business card professionally designed for just $5
  • Outdoor card dispenser/holder
Flyer marketing to help you promote your local small business
  • Flier marketing overview
How to get referrals
  • How to create a referral network with other businesses
  • Net promoter score and the quality of your work