Course Introduction: Watch This First To Understand What You Get From The Course
  • Marketing strategies course welcome and let's begin
SEO introduction. Starting with keyword research
  • Breaking down our SEO steps into three phases
  • Long-tail vs. short-tail SEO keywords
  • Introduction to the Google keyword tool for SEO
  • Example of my own SEO keyword research and thinking outside the box
  • Google voice SEO & Answer-box SEO
  • Three other SEO keyword tools - just to give you more options
  • Keyword density vs. keyword stuffing and tools to correctly manage it
  • Creating a full list of SEO keywords to rank for and tracking them
  • 13-step SEO keyword research checklist
  • Gray hat SEO, when keyword stuffing is ok and when not to do it
  • Keywords exercise & test to further cement this part of SEO knowledge
  • Final keyword tests's answers to see how I think about the keywords
  • Building long-term keyword authority in your niche keywords
Strategies for popular business types & first-time marketer mistakes
  • Section introduction - how SEO applies to YOUR business
  • Ecommerce example for SEO
  • How to promote a local service
Set up your Webmaster tool from Google
  • Setting up your Google Search Console - formerly known as Webmaster Tools
  • Creating your sitemap.xml
  • Submitting new URLs and checking for page status and indexing
  • Where your pages are ranking and page/query performance
  • User experience section of Google Search Console
  • Google Analytics introduction
On-Page SEO to get a high click-through rate from the search result page
  • On-page SEO introduction
  • Influencing SEO ranking with intent-match strategy
  • Writing enticing meta tags to increase Google search result page clickthrough
On-page SEO: Beginner to savvy and advanced strategies
  • How to set up the Yoast plugin for SEO
  • Setting your SEO meta tags with Yoast in WordPress or directly in HTML
  • Shopify SEO - setting title and description for Ecommerce
  • No-follow vs. follow links
  • ADVANCED inner-page links: From a page to same page! Extra SEO boost
  • No-follow SEO update and the new UGC and Sponsored attributes
  • Title tooltip tag for SEO
  • Image ALT tag for SEO
  • Cornerstone SEO pages that get shared more and rank better
  • Website load speed plugin to boost SEO
  • Automatically translate your site, rank in other languages & get more traffic
  • Insights on content from MarketMuse co-founder, me & content tool introduction
  • Revive Old Posts plugin for social sharing, scheduling & SEO boost
Off-page SEO & Smart SEO
  • Off-page SEO section introduction
  • Google SEO for new websites & Google Citations
  • How to get links on Wikipedia
  • 8 ways to get good links by getting publicity
  • What makes a link good for SEO
  • Guest-blogging for SEO - how to do it properly
  • Link-begging introduction. The brute-force approach that will never stop working
  • SEO competitor link research
Common SEO mistakes to avoid
  • Common SEO mistakes: Don't make these
SEO tools
  • SEOQuake Chrome plugin to research competition
  • SEO KeywordOptimizer tool for on-page text optimization
Additional SEO strategies to rank higher and be smarter about SEO
  • Google SEO trends for 2021 and what to focus on
  • Advanced intent-match boosting strategy for ranking higher in Google search
  • Are views a ranking factor?
  • Leveraging recommendation algorithms
  • Common question: Should you have a blog?
Combining on-page SEO and sales copywriting
  • Introducing on-page SEO and combining it with sales copywriting
  • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
  • EXAMPLE of a sales page that balances SEO and conversion optimization
  • How to increase sales by adding scarcity
Different way of looking at things for a moment
  • Ranking factor myths from Google staff
Setting up your website
  • How to set up your website professionally and on your own
  • How to choose a domain name
Social media marketing fundamentals and good practices
  • Social media marketing introduction
  • Social media marketing mistakes
  • Social media marketing exercise that can get you significant traffic
Creating your own show on social media
  • Why a show - some students get confused
  • Introduction to building your own show
  • Advanced content repurposing with strategies that work today & in the future
  • Goals for your show
  • Monetization for your show
  • Deciding on a solo show or a show with guests
  • Topic coverage: Evergreen vs. current topics
  • Example of a site that is newsy and evergreen
  • What you can outsource for a show
  • Daily, monthly or weekly show
Live YouTube show or live Facebook show
  • Introducing live shows for maximum engagement and sales
  • Encoding software for live streaming and mobile options
  • How to set up your encoding software settings
  • Restream.io
  • Tips for a successful live show
Brief introductions to a few additional social platforms
  • Quora marketing to get immediate traffic to your website and videos
  • Reddit
  • Forums