How to Market Your App or any Digital Product
  • The Importance of App Marketing
  • The Fallacy of Build it and They Will Come
Idea Validation - How to Save Yourself Time and Money
  • The Importance of Idea Validation
  • 1. The Simplest Way of Validating Your Idea - The Starbucks Method
  • 2. Using Google Trends to Estimate the Size of Your Market
  • 3. The Landing Page Validation Method
  • How to Create a Landing Page in Less than an Hour
  • 4. Creating a Minimum Viable Product
  • 5. Using Crowdfunding to Validate and Fund Your Idea
App Monetization Models - How to Make Money From Your App
  • Differences in Monetization Strategies Between iOS and Android Apps
  • When it Makes Sense to Create a Paid App
  • When to Use In-App Advertisements
  • Have You Thought About These Alternative Monetisation Models?
How to Optimize Your App Store Listing
  • How to Get an App Icon Designed without Breaking the Bank
  • Split Testing for Success
  • What Makes a Good App Icon?
  • The Dos and Don'ts of Making App Screenshots
  • Tools for Making App Screenshots
Growth Hacking Techniques for App Downloads
  • 1000 True Fans
  • Building an Email List
  • The All Important Landing Page
  • Blogging Your Way to App Success
  • Content Marketing for App Downloads
  • How to Hack a Successful Launch on Product Hunt
  • How to Launch on Beta List
  • How to Launch on Hacker News
  • If At First You Don't Succeed...
  • Cross Promotion for App Downloads
  • Social Referrals and Social Queuing
  • How to Automate Your Social Media
How to Get Press for Your App Launch
  • Do I Need a PR Agency?
  • Not All Press is Created Equal
  • How to Craft Your Story
  • How to Craft Your Pitch
  • How to Figure Out Which Journalists to Pitch
  • How to Find Out Anyone's Email Address
  • How to Pitch a Journalist 101
  • How to Establish a Relationship with a Journalist
  • What if You Still Can't Get Anyone to Write About You?
  • Final Tips on Getting Press
How to Get Your App Featured on the App Store
  • How to Get Featured on the App Store
  • "Only on the App Store"
  • Work with the Corporate Mindset
  • Native vs. Cross Platform Apps
  • Tips and Tricks for Getting Featured
ASO (App Store Optimization) - How to Rank Higher on the App Store Search Algo
  • What is App Store Optimization (ASO)?
  • Top Tips to Optimize Your App Store Listing
  • My Complete ASO Workflow
  • Using Apple Search Ads as a Research Tool
  • Early vs. Late Game Strategies
  • Differences Between Google Play and the Apple App Store
The Right Way of Using Paid Advertising to Drive Downloads
  • When to use Paid Advertising for App Marketing
  • Always Test Before You Advertise
  • Which Platform to Advertise on?
  • How Much Does it Cost?
  • How to Set up Your Facebook Ad for Maximum Click through
  • How to Use Your Competitor's' Ad Budget
  • Where Can I Find More Customers?
  • One Weird Trick to Get More Money from Apple
Reviews and Ratings - how to Get More 5 Star Reviews
  • How to Get More 5 Star Ratings and Reviews
  • Use This Free Tool to Monitor Your App Reviews
How to Use App Analytics to Increase User Retention
  • How to Use App Analytics to Increase User Retension
Black Hat Methods of Getting More App Downloads and Revenue
  • White Hat Techniques vs. Black Hat Techniques
  • Ultimate Black Hat Techniques to to the Top of App Store Rankings
Bonus: How to Use Bootstrap to Build an App Showcase Website for FREE
  • A 5 Second Way of Building a Web Page for Your iOS App
  • How to Use Bootstrap to Build Your App Showcase Website
  • How to Host Your App Showcase Website for Free
Your Turn
  • It's Time to Work Out Your Marketing Strategy