An Introduction to the Course and the Great Negotiation Strategy Debate
  • Welcome: Let’s Start Building Your Negotiation Skills
  • Let’s Learn the Fundamentals of Creating Value Through Negotiation
  • Download All of Eazl’s Negotiation Resources
  • Case Study: More than Cash at the Summer Cottage
Alternatives: The Heartbeat of Strategic Negotiating
  • Three Key Concepts: The BATNA, Issues, and Interests
  • How to Create an Advantage through Preparation
  • One CEO on the Power of Alternatives in Buy/Sell Situations
  • Case Study: Time Warner’s BATNA Fail
  • Case Study: The New Hire’s Compensation Package
  • Find Time Warner’s BATNA During Negotiations with CBS
Negotiation Communications: Claiming Value while Giving Value
  • Reciprocity and the Ant Army
  • Two Ways to Create a Collaborative Environment
  • Let’s Build Your Muscles around Labelling Concessions
  • Reciprocal Communications II: Concessions in Installments
Closing Deals: Creativity, Pressure Resources, and Subjective Value
  • Leveraging Subjective Value and a Focus on the Decision Maker
  • 5 Communication Upgrades when You’re Negotiating
  • Building Deal Creativity Muscles: The Disney / Pixar Case Study
  • The Psychological Factors that Impact Negotiations
  • Deeper Dive: Subjective Value at the San Diego Port
  • Deeper Dive: Bringing Your Interests “into the Room”
  • Let's Wrap and Get You Your Certificate