Welcome to the Course!
  • Introduction to the Psychology of Influence
  • You Have Influence Power
  • People Have More Influence Than They Realize
Strategy #1: Use Relational Scripts
  • Introduction to Reciprocity
  • The Gift-Giving Technique
  • The "That's Not All" Technique
  • The "Door-in-the-Face" Technique
Strategy #2: Provide a Reason
  • Introduction to Reasoning as an Influence Cue
  • The "Because" Technique
Strategy #3: Establish Social Norms
  • Introduction to Social Consensus
  • The "Social Proof" Technique
Strategy #4: Create a Craving for Consistency
  • Introduction to Consistency
  • The "Foot-in-the-Door" Technique
  • The "Low-Ball" Technique
Strategy #5: Be Likable
  • Introduction to Likability & Influence
  • The "Similarity-Liking" Technique
  • The "Familiarity-Liking Technique
Strategy #6: Highlight Scarcity
  • Introduction to Scarcity
  • The "Limited Number" Technique
  • The "Deadline" Technique
Strategy #7: Overcome Resistance
  • Introduction to Resistance to Influence
  • The "But You Are Free..." Technique
Conclusion & Farewell
  • Thanks and Farewell!
  • References
  • Bonus Lecture: More from Andrew Luttrell
  • Course Completion Certificate