SEO course introduction and what you will get from the course
  • SEO course warm welcome and what to expect from the course
  • What Google wants us to focus on for SEO in 2021
SEO Keyword research
  • Understanding search intent so you can capture the most lucrative traffic
  • Long-tail vs. short-tail and profitable keywords for best SEO results
  • Introduction to SEO keyword research & starting to do keyword research
  • Keyword research example & getting you more comfortable exploring SEO keywords
  • Keyword exercise to get many unique & original keywords that SEO tools don't
  • SEO keyword mapping and tracking your full list of SEO keywords
  • 13 ways to get unique SEO keywords for your business
  • Keyword density tool: 2 great uses for SEO
  • Another fascinating keyword tool
  • Keyword research quiz
  • Advanced keyword research quiz
Starting to use SEO tools
  • Automatically translate your site, rank in more languages & get more SEO traffic
  • Domain authority and a free tool for researching competition for organic SEO
Webmaster SEO tools to check search performance and crawling & indexing status
  • Setting up your Google Search Console (Webmaster Tools) for SEO
  • Creating your sitemap.xml for SEO
  • Submitting new URLs and checking for page status and indexing for SEO
  • Where your pages are ranking and page/query performance in SEO
  • User experience section of Google Search Console
  • Google Core Web Vitals for SEO
  • Introduction to Google Analytics to understand the impact of your SEO
  • Google Trends for SEO topic and keyword research
  • SEO tools quiz
  • Advanced SEO tools quiz
Tools and software for SEO
  • SEO KeywordOptimizer tool for on-page text optimization
  • SEOQuake SEO Chrome plugin to research competition
  • Revive Old Posts plugin for social sharing, scheduling & SEO boost
Common student questions to answer now that you understand about keywords
  • Should you have a blog for SEO?
  • Common student question - does SEO work for my site technology?
On-page SEO: Winning intent match WordPress Yoast SEO & Shopify SEO meta tags
  • On-page SEO section introduction
  • How to set up the Yoast plugin for SEO
  • How to set up title/description metas for regular blog post SEO
  • Example of writing better meta tag and description in Shopify for Ecommerce
  • Writing enticing meta tags to increase Google SEO SERP clickthrough
  • Meta titles quiz
On-page SEO with beyond meta title and meta description
  • Cornerstone SEO pages
  • The skyscraper method for SEO content
  • Interlink your own pages for an SEO boost
  • ADVANCED page interlinking: Strategy to boost your SEO
  • Correct use of H1 and H2 tags
  • Title tooltip tag for SEO
  • Image ALT tag for SEO
  • How long should a page be for SEO
  • Google EAT SEO, Google YMYL and what Google thinks is good content for SEO
  • Good grammar on each page, well-written
  • If you are doing SEO article writing for a client
  • How to begin using Google Docs for SEO article writing if you don't use it yet
  • On-page SEO quiz
  • Advanced on-page SEO quiz
URL structure for SEO
  • Do keywords in domain or exact-match domains matter?
  • URL folder and page names structures for SEO
  • URL SEO quiz
Making your site mobile friendly for SEO
  • Using the Google mobile friendliness check tool
  • Google indexing update for March 2021 announced in October 14, 2020
Finding and removing duplicate and thin content
  • Ways of dealing with thin or bad content and what's really duplicate
  • Finding pages to improve or delete by using the Google Search Console
  • Identifying and getting rid of bad pages
  • Broken link checking tool
  • Duplicate content quiz
  • Advanced duplicate content quiz
SEMRush SEO tool for competitor backlink research or your backlink analysis
  • Registering for SEMRush
  • Finding a link to my site where my page was gone and fixing it to regain SEO
  • Finding citation opportunities
  • Finding old links and having ways to get many more links from those sites
  • Competitor link research for SEO
  • How my competitor got great links
  • Backlink audit to find toxic links to disavow
Combining on-page SEO and sales copywriting
  • Introducing on-page SEO copywriting and combining it with sales copywriting
  • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
  • EXAMPLE of a sales page balancing SEO copywriting and conversion optimization
  • Sales copywriting quiz
  • Advanced sales copywriting quiz
Off-page SEO and Google citations to boost SEO for new local websites
  • Off-site SEO section introduction
  • How to get citations and brand mentions for SEO
  • Using your industry-specific websites for SEO and citations
Off page SEO & Link-building
  • What to look for in a link that boosts SEO ranking
  • Do follow vs. no follow links for SEO
  • No-follow update and the new UGC and Sponsored attributes
  • Does linking out to other sites help SEO?
  • Guest blogging for SEO
  • Guest blogging pitch script for SEO
  • How to get links on Wikipedia to boost SEO
  • Getting backlinks from friends and professional contacts
  • How to use Google Alerts to link-building