Social Media For Business
  • Intro to Social Media Strategy Course
  • Key Principles
  • Social Media Strategy
  • Situation Analysis
  • Stakeholders
  • The Competition
  • Audience Research
  • Objectives
  • Strategy
  • Tactics
  • Your Content Strategy
  • Content Audits
  • Audience Research - Another angle
  • Content Ideas
  • Map the Customer Journey
  • Content Distribution
  • Actions
  • Controls
  • Learn from Analysis
  • Test and Learn
  • Show ROI
  • Analyse the Data
  • Conclusions
  • Marketing Automation: How AI & Machine Learning are transforming Marketing
The Social Media Environment
  • Introduction to Social media-Beyond the basics
  • Social media environment-Different purposes
  • Social media environment-Overview, business adoption
  • Social media environment-Benefits for business 1
  • Social media environment-Benefits for business 2
  • Benchmark Balance sheet
Engage Customers with Social Media
  • Creating community & writing for social media
  • Engage customers-LinkedIn part 1
  • Engage customers-LinkedIn part 2
  • Engage customers-LinkedIn part 3
  • Engage customers-Facebook part 1
  • Engage customers-Facebook part 2
  • Engage customers-Twitter
  • Engage customers-YouTube
  • Engage customers-Blogs
  • Engage customers-Foursquare
  • Engage customers-Integrated case study
  • Engage customers-Writing for digital media
Integrate and Manage
  • Integrate & manage: Building social media activities into the business part 1
  • Integrate & manage part 2
Measure and Monitor
  • Measure & monitor-tools for social media metrics part 1
  • Measure & monitor-tools for social media metrics part 2
  • Measure & monitor-Free tools
  • Measure & monitor-Paid for tools
Best Practice & Action Plan
  • Best practice & planning for your business
  • Action plan-Social media objectives
  • Focus On: Facebook Live Video
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