Prelude
  • Why This Course Is So Important
The Basics + 'Quick Wins' for Getting Started Now
  • How the business works + why companies need us
  • Different types of recruitment + which one you should choose
  • How staffingpreneurs make money + how to charge your fees
  • Important Resources
  • The 4 most common places where staffingpreneurs get stuck
  • How to get an 'unfair' advantage + more sticking points
Traction-- what it is, why you need it and how to get it
  • Defining step 1 + why it should be your only goal when starting
  • Forming a niche hypothesis and planning your marketing experiment
  • Staffing market information mining + agency shopping
  • A step-by-step walkthrough on how to get traction
Automatic Marketing Funnels for Generating Client & Candidate Leads
  • Problems with the old ways of recruitment marketing
  • The new way of recruitment marketing geared for the new economy
  • The active principles that make your client marketing funnel effective
  • Creating effective bait for attracting leads
  • How to drive new prospects to your marketing machine
  • Building an automated candidate generation funnel
Handling the Sales Conversation when your Marketing Machine Brings in Warm Leads
  • How to handle prospects inquiring about your process
  • How to discuss price and deal with objections
  • How to pick-up the job order and get the information you need
A Quick Note Before Proceeding...
  • Brief intermission and important things to note...
Module 1: Identify Your Niche
  • Set Yourself Up to Dominate By Specializing
  • Use Your Niche To Charge Higher Prices
  • Use Your Niche To Build A Business You Can Sell
  • How to Select the Most Profitable Niche
  • Niches You May Want to Avoid
Module 2: Branding & Design
  • Why My First Brand Failed Miserably
  • Rainmaking With Brand Power
  • What I Did to Fix My Branding Woes
  • How to Outsource Branding & Logo Design on a Super Tight Budget
  • How to Build an Effective Website for Your Business on a Budget
Module 3: Quickly Uncovering the Best Prospects
  • Identifying Relevant Companies to Target
  • Uncover Hidden 'Diamond-in-the-Rough' Prospects
  • How to Find Top Tier Clients from Job Advertisements
  • How to Mine Free Databases for Crucial Prospect Info
  • Effective Sourcing Tools You Probably Haven't Used Yet
Module 4: Back Office Automation
  • Adopting a Solid Fundamental Approach to Your Back Office
  • How to Keep Costs Down and Manage Your Overhead
  • Options to Consider for Your Payroll Funding
  • How to Know When It's Better to Run Your Own Back Office
  • How to Outsource Your Entire Back Office with No Up Front Cost
  • Why You Should Try to Avoid Pure Factoring Arrangements
  • How to Keep Worker's Compensation Costs Down
  • How to Collect Your Money the Easy Way
Module 5: Building a Proprietary Network
  • How to Be Smart and Cost-Effective with Job Advertising
  • Perfecting Your Copy to Attract the Right Candidates
  • Attracting A+ Talent to Your Firm with Consulting
  • How to Build a Proprietary Database
  • Diversify from Job Boards and Tap Into Larger Candidate Pools
  • Cutting Edge Methods to Flood Your Firm with Referrals
  • Get Your Candidates Recruiting for You
Module 6: Productize Your Service
  • How to Clearly Define What Your Business Does
  • Automation, Delegation & Process Creation
  • How to Set Non-Negotiable Prices
  • How to Develop a Unique Methodology that No One Else Has
Module 7: Steps to Creating Process that Will Free Up your Time (PART 1)
  • Fuel Your Sales Engine with Specialization
  • How to Convert References Into New Business
  • Outside-the-Box Effective Snail Mail Marketing
  • How to Get Immediate Results with Cold Proactive Candidate Marketing
  • Boost Your Business with this Face-to-Face Marketing Strategy
  • Close the Prospect Every Time in a Meeting Situation
Module 8: Steps to Creating Process that Will Free Up your Time (PART 2)
  • Understanding the Double-Bind of Your 'Product'
  • Seeking Win-Win Situations for Candidates and Customers
  • How to Negotiate Both Frontiers of the Deal Process
  • 6 Elements Required to Create Sourcing Process
Module 9: Achieving Respect & Demand from Your Clientele
  • Counter-Intuitive and Super Effective Sales Strategy
  • Handle Objections by Educating
  • Consult in Accordance to Your Customer's Pain Points
  • How to Break Free from Being the Customer's 'Go-to' Point of Contact
Module 10: Reverse Engineering $1.5M in 7 Months
  • 5 Regular Firm Activities Required to Hit $1.5 Million in 7 Months
  • Running the Numbers to Determine Requirements for $1.5 Million in 7 Months
  • Determining Week-by-Week Revenue and Gross Margin
Module 11: Grow Your Business & Make it Even More Sellable
  • Avoid Expensive Internal Hire with a Master Vendor Agreement
  • How to Hire Effective 100% Commission Internal Personnel
  • How to Attract the Best and Brightest Unpaid Interns
  • Limit Your Expansion Risk with Flexible Arrangements
  • How to Determine if Your Business is Ready for Expansion
Bonus Documentation to Download and Use for Your Business
  • Sample Client Agreement Template
  • Sample Candidate Application Form
  • Basic Call Script Guideline for Partners and Internals
  • Basic Steps for Obtaining a New Customer
  • Guideline for Proactive Candidate Marketing