How I will help you take your startup or business to another level
- Roadmap of this course
Focus on a niche where you can win like Facebook and Amazon did
- What focusing on a niche means and different types of niches
- How to choose a niche for your business
- Facebook started with a niche strategy focusing on college campuses
- Now Facebook is the leader and many competitors are winning in its market niches
- Google+, a cautionary tale of the mistake most entrepreneurs make
- eBay was once the king of ecommerce and Amazon beat eBay with a niche strategy
- Etsy and Zappos won their niches by blowing their customers away and you can too
- How StubHub won their niche by getting their target customers to trust them
- Amazon Fire Phone – another attack-the core disaster by a huge company
- Choose a niche for your startup
Get new customers without falling into the bottomless pit of direct marketing
- The problems with a direct B2C marketing approach to customer acquisition
- How a piggyback ride can change your business
- Find your customers in the marketplace
- Colleges and Universities
- Bloggers and podcasters
- Even more potential organizations where you can find customers
- Exercise: Finding low cost ways for your business to acquire new customers
Leverage your existing skillset and capabilities as much as possible
- Why experience is so important in entrepreneurship
- The importance of experience – the story of Farecast and Decide
- Data on the value of experience in successful entrepreneurship
- If you're really smart, you don't need experience right?
- How to get experience if you don't have it
- Exercise: Ensuring your startup has the right experience
Don’t waste resources on your least valuable customers – focus on the top 20%
- 20% of your customers generate 80% of your profit
- Shedding light on your most profitable customers - allocate revenue
- Shedding light on your most profitable customers - calculate cost of goods sold
- Shedding light on your most profitable customers - allocating other costs
- Now comes the fun part: learn more about your most profitable customers
- Learn from the major airlines: how to wow your most profitable customers
- Exercise: Find your most profitable customers
