Envision your customer
  • Getting Started
  • Pick a Customer
  • Create a portrait
  • Identify facts
  • Brainstorm behaviors
  • Find needs & goals
  • Three checks
  • Consolidate as a team
  • Identify key assumptions
  • Review patterns and wrap-up
Conduct quality interviews
  • Getting started
  • Create a "Find" list
  • Map the topics
  • Identify the opener
  • Craft your approach
  • Practice an interview
  • Decide on roles, rules & notes
  • Go out and have conversations
Learn from your customer development
  • Getting started
  • Review your notes
  • Sort your learnings
  • Discuss as a team
  • Validate your persona
  • Cluster additional insights
  • Learn from the process
  • Make customer development a ritual
Capture the value proposition
  • Getting started
  • Sketch expressions
  • Sketch collaboratively
  • Generate many options
  • Understand the ideas
  • Choose options
  • Review patterns & wrap-up
Focus your minimum viable product
  • Getting started
  • Brainstorm features
  • Sort and prioritize
  • Define a minimum viable product
  • Stack-rank options
  • Two checks
  • Tell the story & wrap-up
Define actionable metrics
  • Getting started
  • Brainstorm metrics
  • Sort and prioritize
  • Focus near-term
  • Three checks
  • Consolidate as a team
  • Draft a metrics dashboard
  • Move the metrics
  • Gather the data
  • Review patterns and wrap-up
Prepare for pivots
  • Getting started
  • Brainstorm values
  • Stack-rank and select
  • Combine and cluster
  • Cluster (more) and select
  • Draft a purpose statement
  • Create a collective purpose
  • Build a pyramid
  • Practice pivoting
  • Review patterns and wrap-up