PART 1 - Top Essential Business Concepts
  • 1 - What Are The Goals Of Business
  • 2 - Understanding Profit
  • 3 - Who Are Your Stakeholders
  • 4 - What Are Your Resources
  • 5 - Different Types Of Business Organizations
  • 6 - Designing With Cross-Functional Teams
  • 7 - Making Profit-Related Decisions During Development
  • 8 - Buying The Materials
  • 9 - Manufacturing And Quality Assurance
  • 10 - Transportation And Logistics
  • 11 - Knowing Your Market
  • 12 - Reaching Your Market
  • 13 - Marketing And Selling
  • 14-How Much Funding Does Your Business Need
  • 15 - Raising Capital
  • 16 - What To Do With Sales Revenues
  • 17 - Recruiting , Hiring , And Training Employees
  • 18 - Measuring , Motivating , And Promoting Employees
  • 19 - Managing Employee Relationshion
  • 20 - Ending Employee Relationships
  • 21 - Managing Customer Data
  • 22 - Planning For The Future
  • 23 - Defining Accounting
  • 24 - Uderstanding Assets , Liabilities , And Owner's Equity
  • 25 - Understanding Income Statements
  • 26 - Understanding Financial Ratios
  • 27 - Understanding Business Processes
  • 28 - Managing Your Resources
  • 29 - Making Better Decisions
PART 2 - The Foundation of Selling - Sales Fundamentals -
  • 1 - Understanding Sales
  • 2 - Mind Of The Buyer
  • 3 - Identifying Potential Customers
  • 4 - understanding your customer's issues
  • 5 - Buying Motivators Of Customers
  • 6 - Barriers To Change
  • 7 - Product VS Solution
  • 8 - Breaking Down The - DNA - Of Your Solution
  • 9 - Proof Of Your Solution
  • 10 - Ability To Implement
  • 11 - Value Of An Effective Sales Process
  • 12 - Element Of An effective Sales Process
  • 13 - How To Develop Your Own Sales Process
  • 14 - Educating The Sales Team
PART 3 - MARKETING
  • 1 - What Is Marketing
  • 2 - Understanding The Planning Process
  • 3 - Assembling The Team
  • 4 - Creating The Marketing Plan
  • 5 - Determining Your Marketing Plan's Scope
  • 6 - Researching The Competition
  • 7 - Analyzing Your Products
  • 8 - Analyzing Your Customers
  • 9 - Analyzing The Buying Process
  • 10 - Analyzing Your Market
  • 11 - Segmenting Your Customers
  • 12 - Targeting Your Customers
  • 13 - Positioning Your Message
  • 14 - Setting Goals
  • 15 - Understanding The 4ps Model
  • 16 - Creating The Right Products And Services
  • 17 - Setting Proces
  • 18 - Communicating Price
  • 19 - Setting Promotional Objectives
  • 20 - Sending Your Promotional Message
  • 21 - Using Social Media To Promote Your Products
  • 22 - Understanding Distribution Channels
  • 23 - Sesigning Distribution Channels
  • 24 - Integrating All Four Ps
  • 25 - Presenting To Leadership Teams
  • 26 - Educating The Sales Team
  • 27 - Guiding Vendors And Agencies
  • 28 - Budgeting
  • 29 - Measuring Key Performance Indicatores (Kpis)
PART 4 - ADVERTISING
  • 1 - Ad Cycle
  • 2 - Setting Objectives
  • 3 - Defining Your Audience
  • 4 - Creating Your Strategy
  • 5 - Crafting Your Message
  • 6 - Producing Your Ad
  • 7 - Placing Your Ad
  • 8 - Writing Your Brief
  • 9 - Be Where Your Customers Are
  • 10 - Basic Digital Presence
  • 11 - Basic Advertising Presence
  • 12 - Mapping Competitors
  • 13 - Basics of Pr
  • 14 - Content Marketing
PART 5 - Business Planning
  • 1 - Introduction To Business Planing
  • 2 - Understanding Your Market
  • 3 - Defining Your Product
  • 4 - Desining Your Product
  • 5 - Selling Your Product
  • 6 - Supporting Your Product
  • 7- Running Your Operations
  • 8 - Managing Your Business
  • 9 - Projecting Your Financials