The Foundations Of Copywriting
  • Introduction
  • The Three C's
  • How to Get Clarity In Your Writing
  • Finding Clarity - A Simple Solution
  • Copywriting Foundations - The 2nd 'C'
  • The Focus Method
  • Writing With Character
  • Character Quick Fix
Writing With Character: Find Your Voice
  • Find Your Voice
  • Write Like You Talk
  • The One BIG Mistake That Can Kill Your Sales
  • What's Your Style?
  • One Short Writing Exercise and One Small Favour...
Create a Connection: Marketing Copy That Sells
  • Introduction to Marketing Copy That Sells
  • The Simple Psychology Behind Copy That Sells
  • What's Your USP?
  • Writing To Persuade
  • Write copy that makes your customer buy NOW
  • Leverage the Power of Emotive Copywriting
  • The Magic Word
Winning Templates and Formulas
  • Introduction to Winning Templates and Formulas
  • Narrative Storytelling
  • Get Personal
  • Take Action
  • How to Write a Killer Headline
  • The Often-Overlooked Ninja Writing Weapon
Writing Copy For Your Website
  • Introduction to Writing Copy For Your Website
  • Write High-Converting Copy For You Home Page
  • Applying The Focus Method To Your Website
  • Overhaul Your About Page
  • Get a Fail-Proof Framework for your Sales Page
  • Optimize Your Micro-Button Copy to Drive up Sales
  • Drive Traffic to your Website With Your Copy Alone
Insider Techniques and Tips
  • Introduction to Insider Techniques and Tips
  • The One Pro Trick...
  • Plan Like A Pro
  • The Test That Guarantees Your Copy Works Every Time
  • Tools of the Trade
Conclusion
  • Conclusion
  • Copywriting Inspiration
  • Bonus Lecture