Introduction to Google Ads
- Welcome to Google Ads Masterclass!
- Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group
- How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!
- Google Ads Formula Calculator
- AdWords Formula Calculator I Built For You
- What is Google Ads?
- Where do Google Ads Show Up?
- Complimentary AdVenture Media Account Audit (exclusions apply)
Creating and Setting Up Our First Google Ads Account
- Download Course Slides!
- Creating Your Firs Gooogle Ads Account
- Understanding the Google Ads Account Hierarchy
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
- Understanding Network Settings
- Understanding Location Targeting
- Configuring Location Targeting in Google Ads
- Viewing Location Reports in Google Ads
- Understanding Advanced Location Options
- Setting and Configuring Languages
- Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
- Finding Your Hourly Reports in the Google Ads Interface
- Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
- Bidding Strategies: Target Search Page Location
- Bidding Strategies: Target ROAS
- Bidding Strategies: Target CPA
- Bidding Strategies: Target Outranking Share
- Bidding Strategies: Maximize Clicks
- Bidding Strategies: Enhanced CPC Bidding
- Bidding Strategies: Manual CPC Bidding
- Campaign Start and End Dates
- Introduction to Dynamic Search Ads!
- Understanding Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Message Extensions
- Location Extensions
- Location Setting Exercise
- Promotion Extensions
- Price Extensions
- Understanding Ad Rotation Settings
- The Basics of Ad Scheduling
- Understanding the Basics of Device Targeting
- Understanding Campaign URL Options
- Quiz #3: How Well Do You Know Your AdWords Basics?
Structuring Your Ad Groups Like A Professional
- Ad Group Structure Basics and Organization
- Ad Group Structure Ideas
- Creating Our First Ad Group in Google Ads
How To Write Killer Ads in Google Ads!
- The Anatomy of Google Text Ads
- Compliance in Google Text Ads
- Requesting a Manual Review of Your Ads and Expediting the Process
- Best Practices for Successful Text Ads
- Real Life Case Ad Copy Case Study: Medical Equipment Company
- Creating Our First Ad in Google Ads
- Quiz #2: Testing Your Ad Writing Skills
Setting Up Your AdWords Billing
- Configuring Your Billing Details in Google Ads
Keywords in Depth - The Heartbeat of Your Account
- Keyword Basics: Keywords vs Queries
- The Basics of Keyword Research
- The Basics of Keyword Planning
- The Basics of Keyword Organization
- Understanding Keyword Match Types
- Keyword Match Types: Broad Match
- Keyword Match Types: Broad Match Modified
- Keyword Match Types: Phrase Match
- Keyword Match Types: Exact Match
- Keyword Match Types: Negative Match
- Using the Search Term Report to Find Negative Keywords Part 1
- Using the Search Term Report to Find Negative Keywords Part 2
- Understanding Negative Keyword Lists
- Traffic Sculpting: Negative Keywords at the Ad Group Level
- Adding Negative Keywords at The Ad Group Level
- Traffic Sculpting Using OPTMYZR
- Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
- Using Additional Research Tools to Get Negative Keyword Ideas
- Keyword Research: Using the Google Keyword Planner 1
- Keyword Research: Using the Google Keyword Planner 2
- Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
- Keyword Planning: The 6 Main Ways People Communicate With Search Engines
- Keyword Planning: Understanding the Buyer Funnel
- Keyword Planning: What Keywords Can Teach Us About Buying Intent
- Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
- Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
- Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
- Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
- Keyword Organization: Formatting Keywords in Excel
- Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
- Keyword Organization: Using Mergewords to Generate Keyword Lists
- Keyword Bidding Basics: Setting Your Initial Max CPC Bids
- Quiz #3: Understanding Keywords
Account Structure - How To Structure Ad Groups Like A pro
- Account Structure: How To Create A New Ad Group Within Your Campaign
- Importing Your Keyword Lists From Excel Into Your New Ad Group
- Creating Multiple, Relevant Ads For Your New Ad Groups
- How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
