Introduction
  • Welcome, I'm Scott
  • Introduce Yourself!
  • Course Layout
  • How Udemy Works and My Personal Story
  • Action Guides
What should I teach?
  • The Most Empowering Teaching Mindset
  • But I'm Not An Expert!
  • Mining Platform Opportunities
  • What You Shouldn't Teach
  • Beating Out Incumbent Courses
Finalizing Your Topic and Demand Testing
  • Your Options For How to Create Your Course
  • Getting Paid For Your Course Before Creating It
  • The Art of In Person Events
Course Creation Schedule
  • Course Procrastination Beater Strategy
  • Your Content Creation Schedule
Marketplace Strategy
  • The 80/20 Profits Strategy
  • Optimizing Organic Discovery
  • 4 Quarter Ranking Increase Strategy
  • List Building Activities in Course planning
Creating An Outline
  • Your First Run
  • Beefing Up Your Course With external feedback
  • How to Build Upon Competition
  • Optimally Structure your content
Creating Your Content
  • What Makes Content Great
  • Your Presentation Options
  • Creating Winning Slides
  • How to Do Live Video
  • My personal stack and designing slides
  • Creation Process Overview
  • The Most Efficent Way to Create Your Course
  • Should I Create A Script?
Production
  • Production Quality 101
  • My Exact Production Set Up
  • Introduction to Screenflow
  • Editing in screenflow
  • Adding additional media in screenflow
  • Annotations and adding a camera photo
  • How to Do A Talking Head Layout
  • Putting On The Finishing Touches
  • Review and Best Practices
Pricing & Publishing in the Marketplace
  • Review of The Publishing Dashboard (Updated 4/10)
  • Copywriting Primer
  • Constructing Winning Titles
  • Selecting An Optimal Categpry
  • Writing An Attractive Course Summary and Selection
  • Image Selection Process
  • How to Price Your Course
  • Creating A Promo Video
  • Learning objectives, basics, and uploading
Your Course Launch Strategy
  • Your Launch Goals and Logistics
  • The "Launch" Mindset
  • The Anchoring Launch Price Strategy
  • How to Get Initial Evangelists and Reviews
  • Tactics for Increasing Student Count
  • Promoting Your Course on Reddit
  • Launch Case Study
Growing Your Course
  • Optimizing Search, Discoverability, and Udemy promotions
  • Increasing Your Marketplace Rankings
  • Blogging to Drive Students
  • Youtube + Quora + Events
  • Ebooks + Slideshare
  • The Ideal Email List + Platform Strategy
Joint Promotions & Affiliates
  • Affiliate Marketplace Overview
  • Using Announcements and Promotions
  • Examples of Effective Promotions
Profit and Conversion Optimization
  • How to test and optimize your course funnel
  • Course Conversion Testing System
  • Sales Copy Testing + Hacks
Growing Your Empire
  • Where to Go From Here
  • Thinking Through Your 2nd Course
  • Growing A Personal Platform + Email list
  • OtherCourse Marketplaces
  • What's Next
Bonus Interviews
  • Testing, Growth, and Optimizing With Joel Widmer Part 1
  • Testing, Growth and Optimizing With Joel Widmer Part 2
  • Testing, Growth and Optimizing With Joel Widmer Part 3
  • Udemy Success With #1 Amazon Author Tom Corson Knowles Part 1
  • Udemy Success With #2 Amazon Author Tom Corson Knowles Part 1
Lecture Slides (And Images)
  • Section 1
  • Section 2
  • Section 3
  • Section 4
  • Section 5
  • Section 6