Intro to Web Analytics, Usability Conversion
- Introduction to Instructor and Course Topic
- What is web analytics, usability and conversion
- Common terminology to be familiar with
Web Analytics
- Section Intro: What' We're Going to Cover
- Is web analysis worth the trouble?
- Options for tracking your web analytics
- Getting started with web analytics (and Google Analytics)
- Navigating the basic metrics (in Google Analytics)
- Reviewing your website analytics
- Web Analytics
- How to Take Action While Completing This Course
- Get Started With Web Analytics
Creating Your Website Goals & Measurement Plan
- Section Intro: What' We're Going to Cover
- How to create a measurement plan and what to measure
- Using key performance indicators to track your progress
- Tracking your website and business goals
- Using visitor segmentation to understand the different types of visitors
- How to use funnel visualization to see how visitors go through your sales proces
- Specific analytics for e-commerce sites
- Additional metrics to set-up and track
- Your business goals & measurement plan
- Your action steps
Making Web Analytics Actionable
- Section Intro: What We're Going to Cover
- How to set-up and use actionable web analytics reports
- Creating custom web analytic reports to match your business goals
- Integrating analytics into your business
- Common mistakes to be aware of
- Making web analytics actionable
- Your action steps
Usability & User Experience
- Section Intro: What We're Going to Cover
- The difference between usability and user experience (UX)
- Winning principles of website usability
- Winning principles of website usability, continued
- What bounce rate tells you about your site's UX & how to improve engagement
Usability Review: Testing Your Website For User Experience
- Tools for usability testing
- Website usability
- Your action steps
Conversion Rate Optimization
- Section Intro: What We're Going to Cover
- What does your conversion funnel look like?
- Real conversion funnel examples
- How to prioritize your SEO & CRO efforts
- What does keyword research have to do with conversion optimization?
- The Importance of Search snippets
- Why search traffic doesn't result in customers
- Conversion Rate Optimization
- Setting Up Your Conversion Funnel
- Additional Action Steps You Should Be Taking
Conversion Trends: Understanding Specific Webpage Elements
- Section Intro: What We're Going to Cover
- Web forms That Lead to Conversions
- Buttons & Call-to-actions That Attract Clicks
- Page length and why it matters
- Call tracking & offline lead generation
- Pricing pages designed to convert
- How your website speed could be effecting business
- To use FAQs or not to use
- How to personalize your website to the visitor
- Using schema to get more clicks from less traffic
- Conversion trends
- Action steps
E-commerce Conversion
- Section Intro: What We're Going to Cover
- Reviewing the e-commerce process
- Important product page elements that help sell
- Important product page elements that help sell - continued
- Understanding shopping cart abandonment & checkout pages
- A review of top e-commerce sites
- e-commerce conversion
- Action steps for E-commerce Conversion
Conversion Research: Getting Feedback From Site Visitors
- Section Intro: What We're Going to Cover
- Customer, Web & Exit Surveys
- Site walkthroughs, screen resolutions, browsers & devices
- How to use live chat to improve conversions
- User testing to get inside the mind of the site visitors
- What you can learn about conversion from your site's search box
- Gray scale webpage testing
- Getting feedback from your site visitors
- Action steps
Conversion Testing & Evaluation
- Section Intro: What We're Going to Cover
- What should your conversion rate be?
- When conversions are up & then they go down
- How the offline can affect the online
- Different types of conversion tests
- conversion testing & evaluation
- Action steps
Psychology, Usability & Conversion
- Section Intro: What We're Going to Cover
- How people view websites
- Persuasion Techniques That Work
- Fogg Behavior Model & Driving the Behavior We Want
- Visitor psychology & conversion
