Course Overview
  • Introduction
  • Who is it for?
  • Who is going to pay for this?
Understanding the Problem
  • Are you solving a new problem or an old problem?
  • How many? A few or a lot?
  • Do the people you seek to serve know they have a problem?
Leveraging Your Assets
  • Where are you creating value?
  • How are you leveraging technological tools?
  • What will happen when the competition arrives?
  • How do you tell your story? Do you need a salesforce?
Spreading Your Vision
  • How are people going to find out about you?
  • Are you a freelancer or an entrepreneur?
  • What will your customer tell the boss?
  • Is there a network effect?
Sustaining Your Vision
  • Is there a reason to stick with you?
  • What are the externalities?
  • How long can you keep this up?
  • What's the lifetime value?
Course Conclusion
  • Conclusion