Introduction to Digital Marketing Course
  • Introduction to Digital Marketing Course
  • Digital Marketing Overview, Digital Marketing vs Traditional Marketing
  • Digital Marketing Process & Visibility
  • Bringing Targeted Traffic
  • All PPT of the Digital Marketing Course
Digital Marketing Module 2: Website Planning & Creation using Wordpress
  • Introduction
  • Types of Website
  • Website terminology and buying domain name
  • Buying a hosting
  • Change Nameserver in domain panel
  • Wordpress Installation
  • Create domain email accounts
  • Wordpress introduction themes
  • How to create pages and post in wordpress
  • Categories vs tags
  • How to create Menus in Wordpress
  • Free theme customization part 1
  • Free theme customization part 2
  • Free theme customization part 3
  • Overview , Analysis, Installation & use of Plugins
  • Content Development
  • Payment gateway and website security
  • Website Planning
Digital Marketing Module 3: Email Marketing
  • Introduction and Signup in Getresponse
  • Creating and publishing Normal website form
  • Creating and publishing Pop-ups on our Website
  • How to Increase Open Rates of Emails
  • How to increase click rates of emails
  • Change email id, hide contact address, new subscibers notification
  • Make all Forms as Single Opt-in
  • How to create Newsletter-1
  • How to create Newsletter-2
  • How to create Autoresponder
Digital Marketing Module 4: Lead Generation through Digital Marketing Campaigns
  • How to Design Landing Pages
  • Design Landing Page using Instapage
  • A/B Testing and publishing landing page
Digital Marketing Module 5: Google Adwords (Search Engine Marketing)
  • Adwords Overview
  • Adwords Search Campaign Setup and Analysis
  • Adwords Ad Extension
  • Optimize the Search engine campaign
  • Display Campaign
  • Remarketing
Digital Marketing Module 6: Google Analytics
  • Google Analytics Overview
  • Off Site Analytics
  • Setup Google Analytics
  • Link Google Analytics with Google Adwords, Google Website,etc
  • Audience Analysis
  • Google Analytics Acquisition
  • Google Analytics Behaviour
  • Google Analytics Conversion
Digital Marketing Module 7: Search Engine Optimization (SEO)
  • Search Engine Working
  • SEO Introduction
  • Keyword research-- parameters
  • Get Keyword Idea list from Google Adwords
  • Shortlist Keywords on basis of Relevance, Monthly searches
  • Finding parameters Google trends & Monetary Value
  • Sort keyword on basis of 5 parameters
  • Final Selection of keywords
  • On page Introduction
  • On page HTML Tags
  • On page Meta Tag-Part 1
  • On page Meta Tag-Part 2
  • On page SchemaTag
  • On page Content
  • On page Keyword Placement
  • On page Text Formats
  • On page Image SEO
  • On page Links
  • On page social media tags
  • On page site accessibilty
  • Local SEO
Digital Marketing Module 8: Social Media Marketing
  • Overview
Digital Marketing Module 9: Facebook Marketing
  • Introduction and setup of facebook page
  • Tips to create engaging post
  • How to Enagage Facebook fans
  • Advertise on Facebook or Facebook Ads
Digital Marketing Module 10: Linkedin Marketing
  • Overview, Profile building and Pulse posting
  • Linkedin Groups
  • Company Pages Building and Strategy
  • LinkedIn Ads Details
  • LinkedIn Ads Creation Practically
Digital Marketing Module 11: Twitter Marketing
  • Twitter Overview and Working
  • Tweetdeck
Digital Marketing Module 12: Youtube Marketing & Making money from youtube ads
  • Youtube Channel Creation and Customization
  • Making Video using powtoon and Video titan Maker
  • Youtube Video SEO
  • Video or Youtube Campaign on Adwords
Digital Marketing Module 13: Online Display Advertising