Introduction
  • Introduction
  • About Me
  • How Psychology Research Works
  • A Quick Word About Reviews
Similarity
  • Introduction to the Similarity Principle
  • Similarity and Personality
  • Similarity and Attractiveness
  • Similarity and Attitudes
  • My Own Experience of Similarity-Liking
  • How Similarity Also Increases Compliance and Helpfulness
  • Applying the Similarity Principle
Familiarity
  • Introduction to the Familiarity Principle
  • The Proximity Effect
  • The Mere Exposure Effect
  • Clarifying the Mere Exposure Effect
  • Advice: Show Up and Keep Your Face Around!
  • Applying the Familiarity Principle
Mimicry
  • The Mimicry Principle
  • Mimicry Increases Helping Behavior
  • Does Mimicry Work Because it Increases Familiarity?
  • How to Mimic Effectively
  • See Mimicry in Action
  • Applying the Mimicry Principle
  • Mid-Course Quiz
Reciprocal Liking
  • Example of Reciprocal Liking
  • Introduction to the Reciprocal Liking Principle
  • The Universal Power of Compliments
  • The Story of Joe Girard and His "I Like You" Cards
  • The Allure of Uncertainty
  • Applying the Reciprocal Liking Principle
Reactance
  • A Word About the Next Two Sections
  • Introduction to Reactance Theory
  • Effectiveness of Playing Hard to Get
  • Applying Reactance
Secrecy
  • Research on Secrecy and Attraction
  • A Word of Warning About "Secret Relationships"
  • Applying Secrecy
Touching
  • Research on Touching and Attraction
  • Applying Touching Research
  • Final Quiz
Farewell and Parting Words
  • Conclusion
Bonus Stuff
  • A Quick Word About Psychology Research
  • Bonus Lecture: More from Andrew Luttrell
  • Bonus Lecture: Get a Free Psychology PDF Ebook
  • Course Completion Certificate