Introduction
  • Introduction to Better Business Writing
  • Exercises and Resources
  • What is Clear English and why it's essential for effective communication.
  • An Important Message
  • The Evidence for using Clear English.
  • Literacy Levels
  • Section Review
  • Introduction Quiz
PART ONE: Before You Write
  • Part One Summary
  • Before you write, think about... your objective
  • Exercise: Setting Your Objectives
  • Before you write, think about... your reader
  • Exercise: Identify Your Reader
  • Before you write, think about... your voice
  • Exercise: Identify Your Voice
  • Before you write
Structure
  • Structure: Summary
  • Get Your Ideas Out - Brainstorm ideas for writing you document
  • Could, Should & Must - the best way to priorities your information when writing
  • Structure: Exercise
  • Part One Review
  • Structure
PART TWO: Writing
  • Part Two Summary
  • Building Blocks of Writing: Words
  • Building Blocks of Writing: Sentences - 1
  • Building Blocks of Writing: Sentences - Padding
  • Building Blocks of Writing: Paragraphs
  • Building Blocks of Writing: The Whole Thing
  • Building Blocks of Writing: Review
  • The Building Blocks of Writing
Principles of Great Writing
  • Principles of Great Writing: Logos - The Logical Argument
  • Principles of Great Writing: Pathos - The Emotional Connection
  • Principles of Great Writing: Ethos - Your Credibility
Being Direct
  • Being Direct
  • The Active Voice - essential for effective writing
  • The Passive Voice
  • Verbs, Not Nouns - essential for excellent communication
  • Taking Responsibility - earn trust through your writing
  • Keeping it real - the importance of authentic writing
  • Ambiguity - the importance of clear writing
  • Being Inclusive - how to avoid alienating your reader
  • Management Speak & Cliché
  • Part Two Review
PART THREE: After You Write
  • Part Three Summary
  • Editing - Objective Testing
  • Editing For Brevity
  • Exercise: Editing for brevity
  • Editing For Clarity
  • Editing - Attention Grabbing
  • Exercise: Simplify these sentences
  • Editing - Due Diligence
  • Editing - Check your words
  • Editing - Proof Reading
  • Exercise: Proof Reading
  • Editing - Read Aloud
  • Editing - Hard Data
  • Editing Check List
  • Wise words from George Orwell
  • Part Three Summary
Final Thoughts
  • The Practice of Writing: Summary
  • Timing - write when you're at your most productive
  • Environment - where you write has a big impact on the quality of your writing
  • A State of Flow - how to get the writing magic to happen
  • Writer's Block - never suffer again
  • Section Review
  • Course Overview
  • Photo Credits - Creative Commons attribution
  • BONUS LECTURE: Taking it further