Introduction
- Introduction
The Importance Of Brand
- What Is A Brand?
- Why A Strong Brand Is Important
- EXERCISE: Brand Reality
- EXAMPLE: What Is A Brand?
- What Is A Brand Summary
Define Your Brand Values
- What Values Does Your Brand Stand For
- EXERCISE: Your Brand Values
Identify Why Your Brand Exists
- Your Reason For Being...
- EXAMPLES: Why, In The Real World
- EXERCISE: Defining Your Why
Secure Your Brand Position Before Your Competitors
- Positioning Your Brand In The Competitive Marketplace
- EXAMPLE: How Brands Position Themselves
- EXERCISE: How To Define Your Brand Position
Build Your Strong Brand
- How To Attain Clarity In Your Branding
- Controlling The Visibility Of Your Brand
- Building Your Brand With Proof
- How To Keep Your Brand Consistent pt. 1
- EXERCISE: How To Achieve Brand Consistency
- How To Keep Your Brand Consistent pt. 2
- Over To You
