Intro, essentials and setting up tools
  • Welcome from Rich, and how to best get started
  • An intro to the course, CRO and highly converting websites
  • Set up Google Analytics, learn and setup tracking essentials
  • The best Google Analytics reports to analyze for CRO insights
  • Set up A/B testing tool, understand testing best practices
Conversion research for CRO
  • Introduction to conversion research
  • Web analytics
  • Visitor recordings
  • Heat maps
  • Surveys and polls
  • User testing
  • Expert CRO reviews
  • Conversion research to avoid
Optimizing key website elements
  • Optimize your headlines and text
  • Optimize your images and videos
  • Optimize your call-to-action buttons
  • Create/improve unique value proposition and clearly promote it
  • Build and optimize your mobile website version
Using website influence to convert more visitors
  • Build social proof with testimonials, reviews, ratings, usage numbers
  • Using scarcity and urgency to increase conversions
Optimizing key pages for higher conversions
  • Optimize your homepage
  • Optimize your product/service pages
  • Optimize your category pages
  • Optimize your checkout or signup flow
  • Optimize other key types of pages
  • When to use landing pages and how to optimize
Focus on getting visitors to return and convert
  • Collect visitors email by offering good prominent incentive
  • Optimize your emails: confirmation, autoresponder series, and others
Review your CRO efforts and continue optimization
  • Review efforts, conversion lifts and keep on optimizing!