Welcome to How to Understand Customer Needs
  • Welcome to How to Understand Customer Needs
Customer Satisfaction
  • The Service Profit Chain
  • The Relationship Between Employee and Customer Satisfaction
Internal and External Customers
  • A Focus on the Internal Customer
  • Identifying External Customer Needs
  • Why Employee Satisfaction is Key for Customer Satisfaction
  • A Quote from Mark Cuban
The Modern Day Customer
  • Identifying the Modern Day Customer
  • Strategies for the Modern Day Customer
  • The Modern Shopper - Some Stats
  • Expectations of Our Customers
  • Why Exceed Customer Expectations
  • Personalised Customer Experience
  • Rogue Wallet Gets it Right
  • Personalising for Your Customers
  • Buying Habits of Contemporary Customers
  • The Link Between Decision Making and Emotions
  • Explore More
What's Your Game Plan?
  • What’s Your Game Plan?
Congratulations! You now know how to Understand Customer Needs
  • How to Understand Customer Needs