Introduction
  • Digital Marketing Explained
Market Research
  • Market Research Explained
  • Find Your Target Audience
  • Buyer Persona
  • Find Your Target Platforms
  • Exercise - Find Your Target Platforms
  • Find Your Target Competitors
  • Exercise - Find Your Target Competitors
  • FAQ
Business Branding
  • Branding vs Marketing
  • Why You Need a Brand Strategy
  • The Structure Of Branding
  • The Importance Of Purpose
  • Purpose Examples
  • Your Purpose
  • The Importance Of Vision
  • Vision Examples
  • Your Vision
  • The Importance Of Mission
  • Mission Examples
  • Your Mission
  • The Importance Of Values
  • Values Examples
  • Your Values
  • Who Is Your Audience?
  • Buyer Persona
  • Who Are Your Competitors?
  • What Makes You Different?
  • Differentiator Examples
  • The Importance Of Positioning
  • Your Positioning Statement
  • What Is Brand Personality
  • Define Your Brand Personality
  • Find Your Brand Voice
  • The Power Of Brand Storytelling
  • How To Tell Your Brand Story
  • Name Your Brand
  • Create Your Tagline
  • Your Brand Colors
  • Your Brand Fonts
  • Brand Logo Types
  • Your Brand Logo
  • Thank You!
Set Up Your Website
  • Introduction
  • How to Use This Course
  • WordPress FAQ
  • Free WordPress Alternatives
  • Install WordPress Using BlueHost
  • Install WordPress Using InfinityFree
  • Logging In
  • Navigating WordPress
  • Installing a WordPress Theme
  • Required Theme Plugins
  • Getting Started Assignment
  • Set Your Website Title
  • Set Your Home Page
  • Pages & Posts Editor: Introduction (Gutenberg)
  • Pages & Posts Editor: Blocks
  • Edit Your Home Page
  • Design Resources
  • Set Your Custom Menu
  • Publish Your Website
  • Write a Post
  • Categories & Tags
  • Post Settings & Blog Design
  • Sidebar Design
  • Change Your Site Icon
  • Customize Your Footer
  • Make Your Website Mobile Friendly
  • Dashboard Cleanup
  • Building Your First Website Assignment
  • Plugins Introduction
  • How to Use Plugins
  • Backup Your Website
  • Secure Your Website
  • Website Analytics
  • Speed Up Your Website
  • Improve Search Rankings: Setup
  • Google Search Console
  • Improve Search Rankings: Posts
  • Block Spam
  • Contact Form
  • Track & Shorten Links
  • Email Opt-In: Business Email
  • Email Opt-In: Setup
  • Email Opt-In: Forms & Emails
  • Image Optimization & Compression
  • Plugins Assignment
  • Privacy Policy & GDPR
  • Create a Privacy Policy Page
  • Make Your Plugins GDPR Compliant
  • Cookie Consent
  • Add a Terms and Conditions Page
  • Privacy Policy & Terms of Service Assignment
  • Introduction Making Your Website Professional
  • Create Your Logo