Facebook marketing course introduction: See what you will get from the course
  • Welcome and course introduction and what to expect
  • NEW! How I sell on Facebook in an effective and legitimate way (with scripts)
Immediately increase post engagement with amazing headlines
  • EXAMPLES & HOW TO'S: Write headlines that will grab attention
  • ACTIONABLE EXERCISE: Rewrite your social posts and get feedback
Facebook algorithm
  • Facebook marketing from a page vs. group vs. personal page vs. fan page
  • How the Facebook algorithm works
  • How to make engagement beget more engagement
  • Newest information on how to make the Facebook feed algorithm show your posts
Boosting Facebook engagement and virality of every post
  • Colored background posts to boost engagement
  • How to use images in posts to increase engagement
  • Engagement hack: Facebook text delights to draw attention to your posts
How to go viral on Facebook
  • Calculating virality with the viral coefficient calculator
How to use viral memes to go viral and boost sharing - viral Facebook hacking
  • Introduction to using memes
  • How to begin finding viral memes to post on your social media
  • How to create your own image memes in minutes and for free
  • How to create your own gifs to go viral
  • Boosting virality with sharables and quotables
Marketing from your personal page (easiest since you already have that audience)
  • Easiest Facebook marketing: From your own personal page
Facebook page setup basics
  • Facebook page section introduction
  • Beginning to set up your Facebook page
  • Page banner size
  • Setting the brand image
  • How to set up your Facebook page screen name
  • Creating a store on your Facebook page
  • Facebook page call to action button and About section
  • Setting up tabs on your Facebook page
  • Star rating on your Facebook business page
Using your Facebook page to promote your business
  • Hack to boost engagement in a Facebook page
  • 2 EXAMPLES of well-run Facebook pages for two different types of businesses
  • (Older but relevant) low engagement study). Don't worry, we'll increase it.
Setting up your Chatbot for engagement and sales
  • Introduction to Facebook page chat automation and chatbots
  • Setting up your Facebook away message
  • Setting a Facebook page greeting in Facebook page settings
  • Registering on the chatbot site for free
  • Example of a test chatbot I made to show you how I'd use it to sell
  • How to actually create your chatbot - WALKTHROUGH STEP-BY-STEP
  • Finalizing your chat bot and making it go LIVE
Marketing from your group on Facebook
  • Introduction to Facebook group marketing for engagement
  • How to engage people in your group
  • Post topic ideas that get engagement
  • How to get people into your group
  • Group rules and long-term success
  • Examples of successful Facebook groups
  • Premium and exclusive group strategy
  • How to sell using pinned-posts
  • How Facebook is replacing a large use of LinkedIn
Events on Facebook to get more engagement and exposure for your brand
  • Getting extra sharing and engagement with Facebook events
  • Example of how your event listing gets automatic promotion on friends profiles
  • Walkthrough of how to set up the event
Running contests on Facebook to boost engagement and traffic
  • Introduction to running contests
  • Facebook's contest policies
  • How to post your Facebook contest
  • Really smart ways to announce the winner in a way that gets much more engagement
Common question about promoting on Facebook via your website
  • On your website, asking people to like vs share
Facebook traffic trends
  • Most traffic on Facebook is from outside United States. What that means for us
Facebook marketplace & selling in local and global groups
  • What kind of groups you can sell from locally
  • Starting to use local Facebook groups
  • Joining a BUY/SELL group
  • How to post products for sale
  • Results of my own posting - case study
  • How to create your own local sale group
  • How others sell
Using global Facebook groups to sell
  • How to find good Facebook groups to sell to
Facebook hacking (and other social media) with automation
  • Social media and Facebook automation section introduction
  • Social media automation tools
  • Walkthrough of my SocialOomph account
Introduction to Facebook ads
  • Facebook ads introduciton
  • Facebook ad strategies and goals
  • When not to run Facebook ads
  • What is the Facebook Business Manager and why you should use it
  • Setting up 2-factor authentication for security - now required by Facebook
  • Adding a page to our Facebook Business Manager account
  • Creating an ad account in Facebook Business Manager
  • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
  • Organizing my music page ads to build a fan base and grow
  • How to choose the campaign type
  • How to add a catalog of products to your Facebook page
  • Publishing your store on your Facebook page
  • How to create a custom conversion event and a tracking pixel
  • Showing how I created one campaign with multiple ad sets
  • Running an ad directly to your product catalog