Welcome To Facebook Advertising! Here is what you will learn!
  • Thank you for learning Facebook with me! Here is what you will learn!
  • What is Facebook Advertising?
  • Where can you Advertise on Facebook?
  • Quiz 1 - What have you learnt about Facebook Ads?
Let's Get Started With Facebook Ads!
  • Setting up your Facebook Adverts Manager Account!
  • Overview of Facebook Ads Campaigns!
  • What is a Campaign?
  • What is an Advert Set!
  • Advert Creation - Explained!
  • Advertising Guidelines - Make sure you follow these!
  • Navigating the Facebook Platform!
  • Quiz 2 - What have you learnt about Campaigns?
Building a Buying Audience on Facebook!
  • Introduction to Audiences
  • Types of Buying Audiences on Facebook!
  • Advertising Tactics Per Buying Audience
  • Build an Audience from Scratch!
  • Audience Insights - Build a x50 more powerful audience!
Choosing a Facebook Ad Objective - All Objectives Explained!
  • An Overview of Choosing An Objective
  • Brand Awareness Advertising
  • Reach Advertising
  • Traffic Generation Advertising!
  • Page Post Engagement Adverts!
  • Page Like Adverts!
  • Event Ads!
  • App Install Adverts
  • Video View Adverts!
  • Lead Generation Ads!
  • Conversion Ads for Website and Apps
  • Product Catalogue Ads!
  • Store Visits Ads!
  • Quiz 3 - What have you learnt about Objective types?
Placements, Budgeting & Bidding!
  • Placements - how to decide where your advert is shown!
  • How to Budget strategicially!
  • Selecting either automatic or manual bidding, and why?
  • How to Schedule your Adverts for your Prime Audience!
Basic-Level Facebook Advertising!
  • Introduction to Basic Facebook Ads!
  • Do Page 'Likes' Matter, and why do you need them?
  • Proof about the importance of Page Likes!
  • How to get Facebook Page likes for $0.003 per Like!
  • How to get $0.004 if 'Worldwide' option is not available!
  • See the early results of the Facebook Like campaign!
  • What are Boosted Posts, and why not to do it!
  • How to Boost Posts like a Boss!
  • Build traffic to your website with an amazing Slideshow!
Installing the New Facebook Pixel - Optimise your Ads for Conversions!
  • Introduction to the Facebook Pixel
  • What is the Facebook Pixel & What are the benefits!
  • How does the Facebook Pixel work?
  • Creating the Facebook Pixel
  • How to Install the Facebook Pixel with Tracking Code Plugin!
  • Installing a single Pixel event on a Website!
  • How to check the Facebook Pixel is working?
  • Adding a Facebook Pixel on a non-wordpress site?
  • How to create a separate Pixel per Website!
  • How to make custom audiences with the Pixel!
  • Quiz 4 - What have you learnt about the Facebook Pixel?
Intermediate-Level Facebook Advertising!
  • Overview of Intermediate Facebook Ads!
  • Creating a powerful Retargeting audience!
  • Retargeting an audience for Website Conversions!
  • Advertising killer offers to Custom Audiences!
  • How to create a powerful Video to get website clicks!
Advanced-Level Facebook Advertising!
  • Overview of Advanced Facebook Ads!
  • What you need to create amazing Facebook videos!
  • Killer Video Types - Create videos that convert!
  • 4 Steps to Structuring a Powerful Facebook Video!
  • How to Post the Video and Add Subtitles to it!
  • Ads to warm up your Converting audiences with Social Proof!
  • Advertising to your Converting Audiences the best way!
  • Why Facebook Events create 'Hot' buying audiences!
  • Webinar event setup and how to get free attendees!
  • Using Event Ads to convert huge cold audiences into hot!
  • Why Facebook Live is the most powerful Video type!
  • 5 Reasons why you should use Facebook Live (and reasons why people don't...)
  • What to present on Live Video & what you need!
  • Easy set up OBS Studio for Desktop Steaming with Webcam!
  • The easy way to go Live via Desktop on Facebook!
  • Ad text for your Facebook Live post!
Using the Power Editor (Deep breath!)
  • Overview and posting Dark / Unpublished Adverts
  • Full walkthough of the Power Editor!
  • Quiz 5 - What have you learnt about the Power Editorl?
Conclusion To Facebook Ads Bootcamp! Hope you enjoyed!
  • Congratulations on completing the Facebook Ads Course!