Introduction
  • Welcome To Your Google Ads Consultation!
  • What Can You Expect From This Consultation?
Google Ads Crash Course
  • Introduction
  • What Is Google Ads?
  • How Do Search Ads Work?
  • Search Campaigns
  • What Is A Conversion?
How To Measure Your Google Ads Return
  • Introduction
  • Figuring Out Your Break-Even Ad Spend
  • Exercise: Figuring Out Your Break-Even Ad Spend
  • Customer Acquisition Funnel And Deciding What To Track As A Conversion
  • Exercise: Customer Acquisition Funnel And Deciding What To Track As A Conversion
  • Translating Your Break-Even Ad Spend Into Your Goal Cost Per Conversion (CPA)
  • Exercise: Translating Your Break-Even Ad Spend Into Your Goal CPA
  • Setting Up Conversion Tracking - Website Conversions
  • Setting Up Conversion Tracking - Phone Calls
  • Setting Up Conversion Tracking - Extras
  • Conclusion
How To Improve Your Google Ads Return
  • Introduction
  • How To Build High Performing Search Campaigns - Intro
  • How To Build High Performing Search Campaigns - Campaign Structure
  • How To Build High Performing Search Campaigns - Keyword Match Types
  • Exercise: Campaign Structure & Keywords
  • How To Build High Performing Search Campaigns - Creating Ads
  • Exercise: Creating Ads
  • How To Build High Performing Search Campaigns - Wrap-up
  • Most Common Ways Small Businesses Waste Money On Google Ads
  • Extras: Campaign Settings
  • Extras: Bid Strategies
  • Extras: Ad Extensions
  • Conclusion
Conclusion
  • How To Use Google Resources
  • Congratulations, You Finished!
Bonus Materials
  • Bonus Lecture