Google Analytics: A Beginner's Guide

Matt Bailey resides in the heart of Hall of Fame City (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he is a Best-Selling Author, Marketing Expert, Trainer, and Speaker. Matt Bailey has taught:

• Google employees how to use Google Analytics,

• Experian how to present data,

• Proctor & Gamble and Johnson & Johnson SEO & online marketing, 

• Microsoft's International Teams paid search and programmatic marketing.

Matt’s aim to fame doesn’t stop there… he has worked with a vast and widely-known clientele, including Microsoft, ESPN, IBM, Gerber Life, American Medical Association, Disney, American Greetings, Toys R’ Us, and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies.

According to The Direct Marketing Association: “No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (September, 2016). He hosts a weekly podcast: Endless Coffee Cup, available on his website (www.sitelogic.com) or iTunes. 

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband, a dad and whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.